Weekly Industry News: How Happy Are Your Customers?

November 14, 2014

Britt Buckingham


As we head into 2015, we are starting to look back and reflect on 2014 and beginning to look forward to the next year. From purchasing your eggnog lattes or mobile games to cheering on your favorite NBA team, the importance of creating an engaging and loyal customer experience on mobile continues to be a huge focus.

Never miss the game trying to get one more hot dog (or beer) again!  

The Brooklyn Nets and the Barclay Center in New York announced their mobile app this week is the first National Basketball Association arena to integrate with a mobile wallet platform.

“Mobile strategy is very important when it comes to engaging fans,” said Josh Pruss, senior vice president of partnership marketing for the Brooklyn Nets and Barclays Center, New York. “We have a very fan-first approach to everything we do and that’s how we’re going to keep our guests coming back.”

From mobile concession stand ordering and e-wallet payment system to team stats to submitting messages for the scoreboard and creating your own replays, we are going to  continue to see apps such as this to make customers’ lives easier.  

As you think about your customer’s journey in your app be sure that you don’t build blind. Here are 5 lessons to help you create valuable and loyal users in your mobile app

Stay ahead of your mobile customer   

Forrester released a report this week of their top 10 predictions for mobile in 2015. It is clear that that companies who embrace mobile are outpacing their competition. As a marketer, if you haven’t already, 2015 is the year you will need to re-architect the relationship you have with customers and focus on mobile.

Check out a recap of their top 10 predictions.

Location, location, location!

We’ve seen many mobile marketing predictions for 2015 already, but location based marketing continues to top the list. This is going to be the year more and more businesses begin to make use of proximity technology to engage with their consumers. From creating engaging in-store experiences to targeting consumers as they walk by their favorite coffee shop, personalized location based marketing strategies will be in full effect.

Have you thought about how you can leverage your location data? Check-out our best practices guide to jump start your location-based mobile marketing strategy.  

Don’t be scared of your data

You’ve collected mountains of data, now what? As a marketer there are many ways you can leverage data to build personalized mobile experiences for your consumer. This can seem like a daunting task at first, but by leveraging your data to create what Forrester calls “mobile moments” you will be able to engage with your customers on a whole new level.

Download our whitepaper to learn how you can use your data to make smart decisions.

In: Marketing, Analytics, Industry News

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