Weekly Industry News Roundup...March Madness is in the Air

March 20, 2015

Britt Buckingham

March-Madness-iStock_000035512650Small-1In this week’s industry news roundup, discover data’s role in March Madness tournament predictions, learn the new approval process for publishing android apps to Google Play and find out how big brands are improving marketing ROI by reallocating spend to mobile.

Big brands are increase marketing campaign ROI by 30% through mobile

This week the Mobile Marketing Association released their Smart Mobile Cross Marketing Effectiveness (SMoX) study which examined the marketing strategies for big brands like Coca-Cola, Walmart, MasterCard and AT&T. The study confirmed that by reallocating marketing spend to mobile (8-16% of total marketing mix) brands can increase the performance of a campaign by 30% on average. Read a full recap of the SMoX study here.

If you need a jumpstart for your mobile marketing strategy, download our whitepaper 4 Steps to Create a Winning Mobile Launch Strategy.

Big Data now impacting March Madness predictions

March Madness kicked off this week both on the court and in offices and home around the country as people filled out their tournament brackets. While many selection strategies exist, some are turning to data science to improve their odds of winning the office pool. Microsoft unveiled its Bing predictions for this year’s event, used big data to predict this year’s winner.

Whether you relied on data when choosing your bracket predictions, we always recommend analyzing your apps data before making decisions. Here are 5 tips for leveraging big data in your app.

New Google Play app review and approval process for Android

Google unveiled a new human guided app review process, joining Apple in the ranks of curated app stores. Google actually rolled the changes live before time announcing, learning that the human review process did not impact its hours-long approval times. In addition, Google finally introduced a new age-based ratings system, joining Apple in giving parents tools to help identify objectionable content and return the most appropriate rating in the Google Play store.

Read the full details of the review process and age-based ratings system on the Android Developers Blog.


The Upsight Team 

In: Industry News

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