Weekly Industry News Round Up

November 7, 2014

Britt Buckingham


Holiday campaigns are in full swing this week and creating a strong mobile strategy is a common focus among many of the top retailers. From helping you locate an item in a store to paying for your bill at a restaurant to writing a letter to Santa, this holiday season is all about mobile.

Dear Santa: here’s what I want from Macy’s this year...

Macy’s announced this week that they are evolving their seventh annual holiday campaign, "Believe," to include a mobile experience. “Offering the opportunity to create and send Santa letters online, as well as continuing our letter collection in store for this year's Believe campaign, allows our customer to participate in any way that is most convenient for her - whether it's while shopping in our stores, online, on a smartphone or tablet.”

“Go Mobile or Go Home” say millennials  

A report released this week revealed that “36 percent of millennials have made a decision on where to spend money or have switched companies based on a brand’s mobile offerings, suggesting that companies failing to meet these consumers' mobile needs could find themselves facing extinction.”

Don’t risk losing your millennials. Create a personalized experience that fits your brand comfortably into their everyday lifestyle with quality content that is relatable and familiar.

Be sure to think about how mobile is going to factor into your holiday marketing strategy.

Walmart’s app is your new personal shopping assistant

Walmart debuted a new “Search My Store” tool in it’s app this week to streamline customers access to in-store product information.

The app leverages location to allow customers to check inventory in a nearby Walmart.  “The ability to use the app to search for products inside the store was one of the top requests from our many of app users,” said Ravi Jariwala, direct of public relations at Walmart, San Francisco. “It’s like having your own personal assistant with you.”

Have you thought about how your app can leverage location data this holiday season? Read our whitepaper on tips and strategies on location-based marketing.

“Check please?” might become a request of the past

Mobile ordering and payment continues to be a hot topic this week. A recent study found that a third of consumers over 18 would pay for their meals via smartphone app if restaurants offered that option.

Mobile payments are driving smartphone usage in restaurants. Watch our panel discussion from the Mobile Payments Conference this past month about the use of iBeaconing and GeoFencing in mobile payments.  

Better experiences = loyal customers. How are you engaging the new mobile customer?

Consumers today now spend just as much time on their mobile devices as they do on their desktops or laptops and expect and rich experiences. This gives brands a huge opportunity to learn about their customers and interact with their customers in ways that could never be done before.

Leveraging your own customer data will help you discover endless insight into how your customers think, act, and feel. Read our top trends for how brands get creative with leveraging data to create a better in-app experience.

 The Upsight team wishes you the best as you kick off your holiday campaigns!

In: Marketing, Analytics, Industry News

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