Weekly Industry News Roundup…Happy May Day!

May 1, 2015

Britt Buckingham


In this week's mobile industry news roundup, discover how big brands are incorporating mobile into their marketing strategies, find out the easiest way to stay up-to-date on the NFL Draft, learn the 5 biggest push notification pitfalls and more.

MMA to Brands: Make Mobile a Priority.

The Mobile Marketing Association (MMA) held their Smart Mobile Cross Marketing Effectiveness (SMoX) Roadshow this week in San Francisco to present a new study with major brands like MasterCard, The Coca-Cola Company and Walmart. The study aims to address where mobile marketing fits into the overall marketing mix and provides case studies, data and evidence to show marketers why mobile needs to be a significant part of their overall marketing spend.

Get the inside scoop on the event and the full report.

Apple Watch push notifications keep fans in the know during the NFL Draft.

The New England Patriots rolled out an interactive app this week to keep fans updated during the NFL Draft. As players are drafted, the app will send users push notifications to their mobile devices, tablets and even their new Apple Watch. In addition to the draft, users will get updates throughout the season. This is a great example of how adding push notifications to your mobile marketing campaigns can benefit your users by making it easier and more convenient to access information they are looking for on the fly.

Push notifications when done right are highly effective engagement tools, before adding push to your mobile marketing campaign read the 5 Biggest Push Notification Pitfalls and Tips for Avoiding Them.

Mobile gambling revenue estimated to be over $100 billion by 2017.

Is gambling mobile's next big moneymaker? Many top game publishers and casinos think so.  It’s no secret that traditional online games have been increasingly transitioning from online to mobile, so it only makes sense for the gambling industry to jump on the bandwagon. As more states are softening their gambling propositions, we are sure to see our friends and colleagues playing their next game of poker on their mobile device.

Are you preparing to transition your online game to mobile? Download our free guide, for some powerful tips and best practices.

A picture speaks a thousand words. 😎

We’re excited to announce that Upsight Push now supports emojis! Mobile marketers can now communicate with their users through personalized and eye catching push notifications. Check-out some fun use cases of push notifications using emojis.

Cheers! The Upsight Team

In: Industry News

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