Weekly Industry News Roundup

October 31, 2014

Britt Buckingham

Happy Halloween! From brands embarking on mobile to ApplePay and iOS 8 adoption rates, check out what's going on in the mobile industry this week.

Taco Bell goes all in on mobile...4th meal made easier?

Taco Bell announced their mobile ordering and payment app this week. The app delivers location-based ordering, a secure payment system and personalization. They’re so excited about it that they blacked out all of their social media channels this week and believe this is the future of their customers’ experience.

"Today as food culture changes and generations grow up with smartphones, our customers seek restaurant experiences that fit their lifestyle," said Taco Bell President Brian Niccol in a statement. "We believe mobile ordering and payment is the biggest innovation since the drive-thru. Our new mobile ordering app is just the beginning of how we're using technology to break down the walls of our restaurants and become more transparent with our customers about our food."

Can you say on demand Dorito's cheesy gordita crunch? Think about all the marketing possibilities location data brings - read our whitepaper on tips and strategies on location-based marketing.

Not everyone is excited about ApplePay

CVS, Rite-Aid, & now Wal-Mart announced this week that they are blocking their customers from using ApplePay choosing instead to develop their own payment systems. Who's next and what does this mean for the future of mobile payments?

DIY mobile analytics - why it’s not as easy as it looks

Many mobile publishers struggle with the decision to build their own analytics platform from scratch or to buy one. Sometimes doing it yourself can sound like a great idea but can turn into a really bad investment. Read these reasons why you shouldn’t always build when you can buy.

UA costs on the rise...yet again

According to data collected by Fiksu, user acquisition costs have risen 34% from a year ago. In an interview with VentureBeat, Fiksu said that this year, the launch of the Apple iPhone 6 and 6 Plus, as well as the unveiling of iOS 8, has driven demand for new mobile devices and enthusiasm for apps.

With the holidays just around the corner and UA continuing to get more competitive, creating loyal and engaged users will be more important than ever. Watch our webinar for more ideas on how to create loyal users.

iOS 8 adoption slows down, but still outpaces Android

ZDNET reports that “the adoption rate for iOS 8 finally breaks the 50 percent barrier, but it's clear that the upgrade pace for this release is far more sluggish than Apple has seen previously.”

Apple released new adoption numbers stating that adoption has grown from 47% to 52% since October 5th. “While 52 percent adoption in 40 days is slow for Apple, put in the context of Android it is excellent penetration. Android 4.4 KitKat debuted at the end of October 2013 is still hovering at around 25 percent a year later.”

Have a wicked awesome Halloween from the entire Upsight team! 

In: Industry News

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