Today we're excited to roll out the next generation of Upsight DataMine. Not only is our new mobile business intelligence platform 2x faster, but we added a number of new capabilities to help data analysts and marketers better connect their data across multiple channels - including mobile, online and real-world.
Upsight owns and operates PlayHaven, a non-incentivized mobile ad network. Thousands of mobile app developers publish PlayHaven Ads in their apps – generating revenue for publishers and high quality app installs for advertisers.
PlayHaven released a new algorithm that resulted in a material, sustained improvement to performance. Global iOS eCPMs are up 92% since February. This has been a broad-based, non-bid related change as the impression to conversion rate has improved 31% as well. Overall, we’re now significantly better at presenting users with advertisements that they find valuable.
I love peanut butter. I love chocolate. The only thing I love more than either is the two as a combination. Today, the artist formerly known as Kontagent+PlayHaven, is launching an equally delicious combination for app developers.