Welcome to 2017! A new year means a new event circuit, and the good folks at Pocket Gamer are getting things started right. On January 16th and 17th, the mobile publishing and development industries will converge on London for an all-star gathering that unites the best and brightest of mobile's indepedendent and enterprise worlds. While we're proud to be sponsors of Pocket Gamer Connects London once again (shoot us an email to schedule a meeting!) we're most looking forward to the fantastic sessions and discussions scheduled for this year. Here's our shortlist of what is absolutely not to be missed:
The Power of Playable Ads - How to Harness It In 2017 - Johan Lofstrom
January 16, 12:10 - 12:20 PMWith nearly 6 years of mobile ad experience, Johan Lofstrom serves as the current General Manager EMEA at the mobile ad network, Chartboost. Expect hard-won insights from the bleeding edge of the mobile advertising world, especially pertaining to emerging formats. The session promises attendees will "Learn why (playable ads) should be key in your 2017 user acquisition and monetisation strategy, get best practices on creating and implementing playable ads for your games, and how some of the top game publishers are making the most of this innovative ad format."
Establishing The Lifetime Value of a User - Oliver Kern
January 16, 10:30 - 10:50 AMAfter 6 years in business and 8 original titles, Lockwood Publishing has turned their focus towards their flagship free-to-play virtual gaming environment, Avakin Life, which they describe as "an avatar creation system, social network and gaming hub." With a wealth of development and publishing experience behind them, we're looking forward to learning what nuanced approaches they've developed for valuing users in multifaceted products like theirs. In his session description, Chief Commercial Officer Oliver Kern notes that "calculating your future profits with high confidence requires you to start with an equation that nails down LTV with high degree of accuracy. In this lecture I review what you can use to calculate LTV properly and recommend ways you can apply your model successfully."
Keynote: UA Megatrends - Eric Seufert
January 16, 9:50 - 10:10 AMAttendees can expect to get more than their cost of admission's worth from Eric Seufert's twenty minute presentation. With an impressive marketing pedigry spanning companies like Skype, Wooga, Digital Chocolate and Rovia, Eric now holds a leadership role at the mobile marketing and consultancy firm, Heracles. Author of the 2014 book "Freemium Economics", Eric also maintains the mobile app trade blog, Mobile Dev Memo. Anyone looking to navigate the tumultuous world of user acquistion this year would do well to attend.
The Secret to Game Profitability - How To Identify, Engage, and Retain The Highest Value Users - Maurice Tasker
January 16, 10:50 - 11:10 AM
January 16, 6:00 - 6:30 PMA topic near and dear to our hearts, we can't wait to hear what this collection of mobile veterans have to say on the topic of revenue optimization. Expect a contrasting set of viewpoints as executives from the worlds of publishing, development, and advertising weigh-in on how best to ensure no money gets left on the table. Specific speakers include Dima Roznouski of Unity Ads, Michael Ritter from Jam City, Nick Hatter from Gift Gaming and more.
We're looking forward to reconnecting with old friends and getting know new faces this year, so feel free to get in touch! We'll see you there.