iOS 8 launched on Wednesday and the iPhone 6 and 6 Plus launched on Friday, and we’ve been monitoring our network to track adoption rates for Apple’s latest sensations.
Last week, we noticed early on that adoption of iOS 8 was tracking much slower than the adoption of iOS 7 the previous year. Perhaps the attention and excitement around the iPhone 6 and 6 Plus halted the typical early adopters from downloading the new software on what will soon be an old phone. Nonetheless, after 5 days we’re seeing iOS 8 slowing gaining momentum with 24% adoption rates across Apple devices, but this is still significantly lower than iOS 7 adoption from last year that was at 64.5% adoption at day 5.
What we were really interested to see over the weekend, is how the iPhone 6 compared to the iPhone 6 Plus. There’s been a lot of curiosity around how the bigger devices would appeal to consumers and the early results are in…consumers want the iPhone 6 or just can’t get their hands on a 6 Plus yet.
Here is how adoption of the iPhone 6, iPhone 6 Plus and iOS 8 are gaining traction across the Upsight Network:
iPhone 6 vs. iPhone 6 Plus?
After 72 hours, 5.12% of users on our network are now the proud owners of the newest iPhones. But the clear winner for early market share is the iPhone 6. 59.3% of early adopters have chosen the iPhone 6, while 40.7% chose the iPhone 6 Plus. The 6 Plus adoption is higher than what we’ve seen reported. Upsight has a large concentration of gamers, a group that typically adopts larger screen sizes.
In regards to geography, the majority of iPhone 6 / 6 Plus users are coming from the U.S. with 74% of the total adoption. Following the U.S. is China with about 10%, Korea with 9%, and Western Europe at 7% of total iPhone 6 / 6 Plus adoption.
iOS 8 Adoption
It was a bit of a slow start for iOS 8 last week as the software became available. 5 days after launch, we’re now seeing a total of 24% of active devices on our network using iOS 8, which like we mentioned before, is still considerably lower than adoption rates for iOS 7.