Introducing Upsight: Peanut Butter and Chocolate

March 17, 2014

Andy Yang


I love peanut butter. I love chocolate. The only thing I love more than either is the two as a combination. Today, the artist formerly known as Kontagent+PlayHaven, is launching an equally delicious combination for app developers.

Since announcing the Kontagent-PlayHaven merger last December, we’ve been heads down building a unified solution enabling us to deliver on our mission to transform the world’s data into valuable action.

Today I’m excited to introduce Upsight – the most advanced and comprehensive analytics and marketing platform for app developers.  We all moved into the same office in mid-January and, in just two short months, have built an integrated product including one dashboard and one SDK with a number of brand new features. There is no other solution in the market that offers the breadth and depth of our combined offering, and we are thrilled to make this accessible to all developers – not only large enterprise customers but free to developers of every shape and size.

I couldn’t be more proud of the team and the heroic effort they have put into delivering this major milestone faster than anyone expected.

Today marks the first big step towards reaching our vision of enabling app developers to focus on what they do best – building great products and create awesome user experiences.  We help developers do this by providing all of the underlying platform technologies that companies need to better understand their users, make decisions, and take action to thrive in an increasingly competitive and changing market. Restaurant owners don’t build their own stoves, ovens, and refrigerators. Similarly, app developers shouldn’t be building their own analytics, marketing tools, and ad technology.

Read more on the news here  and check out our shiny new website to get your first taste!

In: Company News

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