Case Study: OLX Leverages Upsight Analytics to Optimize User Conversion by Nearly 30%

July 31, 2015

Brian Howell



  • Founded in March 2006, OLX is owned by global media and digital company Naspers.
  • OLX is one of the world’s leading free classifieds online platforms through the Web, mobile Web and mobile apps (iOS & Android).
  • OLX is available in more than 100 countries, including India, Brazil, Portugal, Poland, Philippines, Indonesia, Argentina, Colombia and South Africa.


  • OLX wanted to monitor and improve conversion rates for both sellers and buyers


  • Using Upsight’s analytics, OLX started tracking sellers and buyers per active user.
  • OLX’s analyst team leveraged Upsight’s flexible dashboards to track user data and keep tabs on specific conversion metrics.


  • OLX built the main product funnels and performed cohort analyses, which enabled the team to detect main drop-off points of users and pinpoint possible causes.
  • OLX used these insights to optimize its app UX and increased conversions per active user by ~30%.

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