We may have blocked this out of our minds, but it’s funny to think that just a few years ago most business leaders were skeptical about the future of social as a customer engagement outlet.
Over the past month, Apple Pay has put the spotlight on mobile payments. This new form of “express pay” is shaking up the industry, but it’s certainly not the first nor will it be the last technology that encourages brands and customers to change the way they interact.
These days everyone is using some type of smartphone to make their lives more convenient. So much so, that it's no longer a rare occasion when your grandmother whips out her new iPhone 6 to request an Uber on a Saturday evening. Needless to say, we've come a long way since flip phones...we've even come a long way since mobile-optimized websites.
What is it about mobile games that make them so hard to put down sometimes? Online Psychology Degrees put together an infographic outlining what makes our favorite games so loveable.
Throughout the year, we’ve been keeping an eye on the most effective and creative ways to keep users engaged. We compiled five tips companies can user to better leverage the power of mobile to drive engagement and create a better app experience.
iOS 8 launched on Wednesday and the iPhone 6 and 6 Plus launched on Friday, and we’ve been monitoring our network to track adoption rates for Apple’s latest sensations.
Last week, we noticed early on that adoption of iOS 8 was tracking much slower than the adoption of iOS 7 the previous year. Perhaps the attention and excitement around the iPhone 6 and 6 Plus halted the typical early adopters from downloading the new software on what will soon be an old phone. Nonetheless, after 5 days we’re seeing iOS 8 slowing gaining momentum with 24% adoption rates across Apple devices, but this is still significantly lower than iOS 7 adoption from last year that was at 64.5% adoption at day 5.
At Casual Connect USA taking place in our hometown once again this year, Upsight’s CEO Andy Yang talked about consolidation in the mobile games industry – why this is happening, what actions are being taken, and what this means for the future of the games industry.
When we announced the newly combined Upsight platform at GDC, we released a new, native SDK for our iOS and Android developers. Two months later, our SDK has been integrated into thousands of apps worldwide – helping developers like you harness the power of our integrated analytics and marketing platform.
Upsight Data Mine is an industry-leading mobile analytics data mining platform. Built on top of Hadoop with a HiveQL interface, Data Mine allows you to query your entire catalog of raw data and get deeper metrics beyond what’s possible in standard mobile analytics dashboards. Available to Upsight Enterprise customers, Data Mine offers some powerful features: