Casual Connect San Francisco has passed again and it was an excellent event – as always. Spread across three days, it remains one of the essential dates in the calendar for anyone who wants to learn the major trends in the mobile gaming industry and beyond.
App store marketing has just gotten turbo charged. The news that Apple Analytics and Google Play A/B testing are on the way means that you will finally be able to see how effective your app store marketing assets are at pushing downloads for your app.
Today, we're excited to roll out the entirely new Upsight Marketing platform. Redesigned from the ground up, the new Upsight Marketing was built to handle the complexity of mobile data and the sophistication of modern mobile marketing strategies. What resulted was a radical simplification of traditional mobile marketing workflows - built to make running data-driven marketing campaigns easier than ever.
People clearly love mobile apps. According to Nielsen, Americans age 18 and up spend over 43 hours per month in the apps on their phones, with the the vast majority of time spent in fewer than 10 apps. So, as a mobile marketer, what are some tactics that you can employ to keep customers using your app?
Staying ahead of today’s savvy mobile users and keeping them engaged in your app is a top challenge for mobile marketers and developers. Not only is it getting more expensive to acquire users, it’s getting difficult to keep their attention when they have so many alternative options.
Smartphones are quickly taking center stage in your customers’ lives, generating mountains of data ripe for marketing analysis. Mobile data is a “customer data gold mine” and marketers should leverage this data to create contextual mobile moments that engage your customers, according to a new report from Forrester Research.
Data is the foundation of good marketing. A recently released Econsultancy report, tells us that 92% of digital marketers know that analytics drive actionable recommendations that make an impact.
Upsight owns and operates PlayHaven, a non-incentivized mobile ad network. Thousands of mobile app developers publish PlayHaven Ads in their apps – generating revenue for publishers and high quality app installs for advertisers.
PlayHaven released a new algorithm that resulted in a material, sustained improvement to performance. Global iOS eCPMs are up 92% since February. This has been a broad-based, non-bid related change as the impression to conversion rate has improved 31% as well. Overall, we’re now significantly better at presenting users with advertisements that they find valuable.