5 Eye-Opening Stats that Will Change the Way You Think About Mobile

March 31, 2015

Britt Buckingham

parkwayRockefellerRocksDid you know that mobile visits account for one-third of the traffic on top eCommerce sites and the current mobile commerce market size is estimated at $40 billion? If your business isn’t optimized for mobile, you’re missing out on a piece of that pie and losing potential customers to other companies that are mobile-ready.

We’re sure you don’t want to drive an interested customer away because they aren’t able to figure out how to make a purchase on your website, so now is the time to optimize your website for mobile and/or create an app that will allow for an easy purchasing process.

Once you are mobile ready, here are 5 eye-opening stats that will change the way you think about mobile:

  1. Mobile App vs. Mobile Optimized Website: As mobile continues to grow, the debate has grown whether or not every company should build an app or to stick with optimizing their website for mobile. According to Internet Retailer, mobile shoppers convert 160% more often on sites optimized for smartphones. Before even thinking about building an app, your number one priority should be a mobile friendly website. Then, if you have the resources and it aligns with your company goals, create an app. There are numerous benefits to creating an app in addition to encouraging customer purchases such as brand recognition, loyalty programs, customer service and a direct line of communication.
  2. Apple users buy more in-app vs. Android users. There’s much debate and no particular right answer to the question of why, but Apple users tend to purchase more in-app than their Android counterparts. It’s reported, Apple generates 45% more revenue per iOS user than Google Inc. does from Android. If you decide to build an app for your business start with building for iOS then build for Android.
  3. Social sharing matters. According to a recent study by Harris Interactive, 45% of people between the ages of 19 and 44 are using social media to post reviews, opinions and pictures of their purchases. And 62% said they are more likely to buy items if they see their friends post about it. Implementing share tools and buttons on your mobile website or sending a follow-up in-app message to your customer will encourage future sales and word-of-mouth marketing to friends and family.
  4. Shoppers still go to the mall, but not necessarily in the same way that they used to. eMarketer reported that consumers who use mobile while shopping convert at a 40% higher rate. This applies to researching prior to and during a consumer’s shopping experience. They may even choose to make the actual purchase on their smartphone when they leave your store versus purchasing from you directly. Providing your consumer with the ability to use mobile during their path to purchase will significantly increase your company’s revenue.
  5. Stay consistent, no matter what. E-commerce is shifting towards omni-channel retailing, which refers to providing a seamless shopping experience across stores and the online channel. Mobile is playing a huge part in connecting the customer’s journey online with retail stores. It’s important that the experience is consistent across desktop, laptop, mobile and in-store and that your brand is conveyed in the same way across all channels.

Keep these stats in mind to stay ahead of today’s savvy mobile users, increase your bottom line and get a piece of the fast-growing mobile commerce pie.

Interested in learning more about improving in-app purchase revenue? Check-out our blog: In-App Messaging: Tactics to Improve In-App Purchase Revenue

In: Marketing

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