The 6 Keys To Flawless Internal Cross Promotions

David Vaghari

Veteran mobile publishers know internal cross promotion can be an effective way of driving installs and engagement across their portfolios at little to no cost.  For anyone less familiar, internal cross promotions are essentially in-house ad campaigns designed to drive traffic from one first-party digital product to another. Thanks to their unimpeachable ROI ratio, they’ve remained one of the most highly-utilized digital marketing tools in the industry.

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Marketing

Improved Interactivity, Table Sorting and More

Ghazal Taheri

This week, we’re excited to announce updates across nearly all of our standard dashboard visualization types. These updates focus on increased interactivity, allowing more exploratory analysis and improved readability. They also lay the groundwork for future improvements.

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The 4 MGF 2017 Presentations You Can't Afford To Miss

Evan FP

The Mobile Games Forum events have been a mainstay of the industry for years, and we couldn’t be happier to be sponsoring this year’s London event. We're most excited for the fantastic panels and presentations the organizers have assembled this year. We've scoured the agenda and picked out the 4 presentations you can't afford to sleep through.

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Events

The 5 Presentations We're Looking Forward To Most At Pocket Gamer Connects London

Evan FP

Welcome to 2017! A new year means a new event circuit, and the good folks at Pocket Gamer are getting things started right. On January 16th and 17th, the mobile publishing and development industries will converge on London for an all-star gathering that unites the best and brightest of mobile's indepedendent and enterprise worlds. While we're proud to be sponsors of Pocket Gamer Connects London once again (shoot us an email to schedule a meeting!) we're most looking forward to the fantastic sessions and discussions scheduled for this year. Here's our shortlist of what is absolutely not to be missed:

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Events

4 Creative Ways To Engage Users With In-App Video

Evan FP

Few things let digital publishers address their users more effectively than a well-made video. Whether it’s to promote a new app or address a community, videos pack lots of information into digestible, user-friendly chunks that get noticed. Though they can be more expensive than static ads to produce, video campaigns can be among the highest ROI projects any team undertakes, made more so by the possibilities available to modern digital marketing teams. With the recent release of Upsight’s video campaign tools, we thought we’d share a few creative ways for publishers to use in-app video to engage their users.

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Product, Marketing

David Vaghari Is Upsight’s Newest Customer Success Manager

Evan FP

We’re welcoming another enterprise tech professional to our team of dedicated customer success managers. David Vaghari joins us from a diverse technical background spanning software, hardware, and everything in between. We sat down with David to learn more about his time in the US military and what he’s looking forward to most about his work at Upsight.

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Company News

2 New Improvements to Upsight's Digital Marketing Tools

Upsight

This week we're shipping two new improvements to our marketing tools that improve efficiency for digital marketers and streamline the milestone management process.

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Product

3 New Upsight Features That Will Save You Time Every Day

Evan FP

We’re always looking for ways to help our partners get more done in a day. To that effect, we’re rolling out three new time-saving features for anyone using Upsight to track their analytics, deliver push notifications, or manage their app settings.

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Product

Introducing: Video Campaigns

Upsight

The digital world runs on video. Modern users expect premium communications wherever possible and they won’t waste time or attention on anything less. That’s why we’re proud to announce that Upsight customers can now leverage videos in their in-app marketing.

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Product, Marketing

Meet Jessica Olhausen - Astronaut Psych Researcher and Our New HR Coordinator

Evan FP

(Game of Thrones season 6 spoilers ahead. You’ve been warned.)

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Company News