Modern enterprises deal with more data than ever before. Beyond simply aggregating, visualizing and analyzing your data, the conversations about it are crucial to gaining understanding and deriving insights. At Upsight, helping you understand your data so you can optimize your marketing and monetization efforts is central to what we do, so we're always looking for ways to make you and your team's life easier. Today, conversations about data are taking place in email, IM, intranets and elsewhere. A common problem with all these conversations is that your discussion winds up on a static snapshot of your data, unable to be explored, not being updated in future days and living in a separate system that doesn't allow you to easily view other metrics.
Veteran mobile publishers know internal cross promotion can be an effective way of driving installs and engagement across their portfolios at little to no cost. For anyone less familiar, internal cross promotions are essentially in-house ad campaigns designed to drive traffic from one first-party digital product to another. Thanks to their unimpeachable ROI ratio, they’ve remained one of the most highly-utilized digital marketing tools in the industry.
This week, we’re excited to announce updates across nearly all of our standard dashboard visualization types. These updates focus on increased interactivity, allowing more exploratory analysis and improved readability. They also lay the groundwork for future improvements.
The Mobile Games Forum events have been a mainstay of the industry for years, and we couldn’t be happier to be sponsoring this year’s London event. We're most excited for the fantastic panels and presentations the organizers have assembled this year. We've scoured the agenda and picked out the 4 presentations you can't afford to sleep through.
Welcome to 2017! A new year means a new event circuit, and the good folks at Pocket Gamer are getting things started right. On January 16th and 17th, the mobile publishing and development industries will converge on London for an all-star gathering that unites the best and brightest of mobile's indepedendent and enterprise worlds. While we're proud to be sponsors of Pocket Gamer Connects London once again (shoot us an email to schedule a meeting!) we're most looking forward to the fantastic sessions and discussions scheduled for this year. Here's our shortlist of what is absolutely not to be missed:
Few things let digital publishers address their users more effectively than a well-made video. Whether it’s to promote a new app or address a community, videos pack lots of information into digestible, user-friendly chunks that get noticed. Though they can be more expensive than static ads to produce, video campaigns can be among the highest ROI projects any team undertakes, made more so by the possibilities available to modern digital marketing teams. With the recent release of Upsight’s video campaign tools, we thought we’d share a few creative ways for publishers to use in-app video to engage their users.
We’re welcoming another enterprise tech professional to our team of dedicated customer success managers. David Vaghari joins us from a diverse technical background spanning software, hardware, and everything in between. We sat down with David to learn more about his time in the US military and what he’s looking forward to most about his work at Upsight.
This week we're shipping two new improvements to our marketing tools that improve efficiency for digital marketers and streamline the milestone management process.
We’re always looking for ways to help our partners get more done in a day. To that effect, we’re rolling out three new time-saving features for anyone using Upsight to track their analytics, deliver push notifications, or manage their app settings.
The digital world runs on video. Modern users expect premium communications wherever possible and they won’t waste time or attention on anything less. That’s why we’re proud to announce that Upsight customers can now leverage videos in their in-app marketing.