Weekly Industry Roundup….Gobble, Gobble, Gobble!

November 21, 2014

Britt Buckingham


Since we know you are busy preparing to eat lots of turkey and seeking out the best shopping deals, we’ve compiled some of the top stories floating around the mobile industry this week. Discover trends in holiday shopping on mobile phones, take a peek at how attached consumers are to their devices, get 5 tips on how to leverage big data in your app, and more.

Shop ‘til you drop!

Holiday shopping is in full swing, it’s reported that the total spending via mobile this holiday season is projected to reach $20 BILLION. Consumers this year expect the convenience of being able to do their holiday shopping on their mobile phones in whatever location they would like. Be sure your app is set-up for success, read our whitepaper for some best practices to successfully prepare your launch strategy.   

Feel lost without your phone?

If you answered yes, you are not alone, the average person has their mobile device in reach 14 hours a day. In order to stay in front of your customer and on the competitive edge, it is important to reach your users where they are...and that’s clearly on their phones..

Check-out this infographic showing how to embrace mobile market domination and read our tips to create a killer mobile engagement strategy.

Big data buzzzzz….

The term big data is a huge buzz word in the industry today. Never before have we had such access to the consumer. The amount of data we are able to collect can be daunting, it’s important that we use it strategically and carefully to gain meaningful insights.

Are you currently leveraging your big data? Read our 5 tips for analyzing the big data in your app.

Mobile phone now on your child’s back-to-school checklist?

This week Ericsson’s Mobile Report predicted that 90% of the world's population aged six years and older will have a mobile phone by 2020. They also report that 50% of all mobile data traffic will be video by 2020. As we quickly approach the new year, now is the time to be sure you have a successful mobile strategy in place. Read Ericsson’s full report here.

Feeling ignored?

Are you sending e-mails to your customers and they aren’t opening them? It might be because your e-mails aren’t optimized for mobile. It’s reported that only 1/3 of email opens happen on a PC with the remaining 48% on a smartphone and 18% on tablet. Of all e-mail opens, 59% of them are happening on iOS devices and only 5% on Android. If you haven't already, it's time to adapt to mobile asap!

Happy Thanksgiving!


In: Industry News

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