VentureBeat Exclusive: How Brands Are Shaping the Future of Mobile Advertising

Mickey Maher


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Product, Marketing, Industry News

3 Reasons to Remove Your Advertising Blacklist

Evan FP

Mobile user acquisition is more competitive than ever.

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Product, Marketing, Analytics, Industry News

A New Way To Reach Your Users

Evan FP

We’re proud to announce a new way for Upsight partners to reach their user base using Android push notifications. In addition to a few behind-the-scenes optimizations that will make these tools faster and more reliable, these upgrades will help our partners foster greater engagement across their user base. We’ve also made a few usability improvements to make scheduling and editing your notifications even easier.

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Product, Analytics, Industry News

July Workflow Upgrades

Upsight

Our product team has been hard at work developing a number of incremental workflow improvements across the Upsight platform. This month we’re releasing improvements to DataMine, custom dashboards, and advanced metric settings that will empower everyone on your team to gain the insights they need to positively impact your portfolio’s KPIs. Here’s what we’re shipping this month:

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Product, Analytics, Industry News

How A/B Tests Can Be Used to Increase IAP Revenue

Evan FP

For first time publishers, deciding what to charge for your IAPs is often an intuitive decision rather than a rational one. Should the cheapest IAP in your app cost $1.99 or $4.99? Will the drop in conversions ultimately matter against the increase in revenue? Does a higher price necessarily have to result in fewer conversions? Without data, any answers to these questions are strictly hypothetical.

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Product, Marketing

User Experience A/B Testing

Evan FP

Upsight’s User Experience Management tools let our clients adjust in-app variables directly from the Upsight dashboard. As of our most recent update, these changes can now be tested before rolling them out to your entire user base, thanks to our new user experience A/B testing feature.

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Product, Marketing

Custom Chart Visualizations

Evan FP

It’s no secret: we’re passionate about data visualization. It’s been in our DNA from the very start, and it’s that passion that has motivated us to build the dynamic tools our partners use to succeed. It’s also why we're thrilled to announce a new feature that’s going to make our dashboards more flexible than ever before.

We want to empower our partners to design visually intuitive dashboards tailored for their business, and we know that there are some outstanding visualization libraries out there. That’s why, as of our most recent update, you’re free to create custom chart types that sit alongside your current Upsight charts.

You can access this feature through a new administrative interface where you’re free to create and edit custom chart types, name your creations, add your own icons, code the javascript, and link to external charting libraries. You can even create metadata objects to capture things like color, label names, or integers used as parameters for your code.

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Product, Marketing

Measuring the Impact of Ads on User Behavior

Evan FP

For as long as there have been mobile ads, designers and product managers have been critical of their effect on user experience. Chief among their concerns has been a negative impact on retention in the case of interstitials and cannibalization of IAP revenue in the case of rewarded video. There’s been no shortage of arguments both for and against ad-based monetization, with networks themselves investing significant resources into dispelling the myth of a negative correlation between ad impressions and LTV. Recent research has in-fact suggested that ads are how users prefer to pay for their experience.

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Product

Life at Upsight

Diana Aquino

Life at Upsight is anything but boring. We live by the motto; “work hard play hard”. You will often see us in back-to-back meetings and rallying together to meet a deadline, but we’re also pros at enjoying a sunny patio day with a few drinks, or learning about speciality coffee or craft beer in the office kitchen.

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Product, Marketing

Increasing Conversion With User Experience Management

Evan FP

App publishing veterans have learned that a low conversion rate is the first sign your freemium app is in trouble. It’s one of the most telling KPIs available and should be a top priority for anyone tasked with boosting performance across a digital portfolio.

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Product, Marketing

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