Modern enterprises deal with more data than ever before. Beyond simply aggregating, visualizing and analyzing your data, the conversations about it are crucial to gaining understanding and deriving insights. At Upsight, helping you understand your data so you can optimize your marketing and monetization efforts is central to what we do, so we're always looking for ways to make you and your team's life easier. Today, conversations about data are taking place in email, IM, intranets and elsewhere. A common problem with all these conversations is that your discussion winds up on a static snapshot of your data, unable to be explored, not being updated in future days and living in a separate system that doesn't allow you to easily view other metrics.
Few things let digital publishers address their users more effectively than a well-made video. Whether it’s to promote a new app or address a community, videos pack lots of information into digestible, user-friendly chunks that get noticed. Though they can be more expensive than static ads to produce, video campaigns can be among the highest ROI projects any team undertakes, made more so by the possibilities available to modern digital marketing teams. With the recent release of Upsight’s video campaign tools, we thought we’d share a few creative ways for publishers to use in-app video to engage their users.
This week we're shipping two new improvements to our marketing tools that improve efficiency for digital marketers and streamline the milestone management process.
We’re always looking for ways to help our partners get more done in a day. To that effect, we’re rolling out three new time-saving features for anyone using Upsight to track their analytics, deliver push notifications, or manage their app settings.
The digital world runs on video. Modern users expect premium communications wherever possible and they won’t waste time or attention on anything less. That’s why we’re proud to announce that Upsight customers can now leverage videos in their in-app marketing.
With the end of summer in sight, we're rolling out a few helpful product updates that will make it even easier to parse your data and customize visualizations to suit your team's needs. Here's what we've been up to.
We’re proud to announce a new way for Upsight partners to reach their user base using Android push notifications. In addition to a few behind-the-scenes optimizations that will make these tools faster and more reliable, these upgrades will help our partners foster greater engagement across their user base. We’ve also made a few usability improvements to make scheduling and editing your notifications even easier.
Our product team has been hard at work developing a number of incremental workflow improvements across the Upsight platform. This month we’re releasing improvements to DataMine, custom dashboards, and advanced metric settings that will empower everyone on your team to gain the insights they need to positively impact your portfolio’s KPIs. Here’s what we’re shipping this month: