4 Creative Ways To Engage Users With In-App Video

Evan FP

Few things let digital publishers address their users more effectively than a well-made video. Whether it’s to promote a new app or address a community, videos pack lots of information into digestible, user-friendly chunks that get noticed. Though they can be more expensive than static ads to produce, video campaigns can be among the highest ROI projects any team undertakes, made more so by the possibilities available to modern digital marketing teams. With the recent release of Upsight’s video campaign tools, we thought we’d share a few creative ways for publishers to use in-app video to engage their users.

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Product, Marketing

2 New Improvements to Upsight's Digital Marketing Tools

Upsight

This week we're shipping two new improvements to our marketing tools that improve efficiency for digital marketers and streamline the milestone management process.

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Product

3 New Upsight Features That Will Save You Time Every Day

Evan FP

We’re always looking for ways to help our partners get more done in a day. To that effect, we’re rolling out three new time-saving features for anyone using Upsight to track their analytics, deliver push notifications, or manage their app settings.

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Product

Introducing: Video Campaigns

Upsight

The digital world runs on video. Modern users expect premium communications wherever possible and they won’t waste time or attention on anything less. That’s why we’re proud to announce that Upsight customers can now leverage videos in their in-app marketing.

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Product, Marketing

August Product Updates: 5 New Ways to Manage Your Data

Upsight

With the end of summer in sight, we're rolling out a few helpful product updates that will make it even easier to parse your data and customize visualizations to suit your team's needs. Here's what we've been up to.

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Product, Analytics, Industry News

VentureBeat Exclusive: How Brands Are Shaping the Future of Mobile Advertising

Mickey Maher


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Product, Marketing, Industry News

3 Reasons to Remove Your Advertising Blacklist

Evan FP

Mobile user acquisition is more competitive than ever.

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Product, Marketing, Analytics, Industry News

A New Way To Reach Your Users

Evan FP

We’re proud to announce a new way for Upsight partners to reach their user base using Android push notifications. In addition to a few behind-the-scenes optimizations that will make these tools faster and more reliable, these upgrades will help our partners foster greater engagement across their user base. We’ve also made a few usability improvements to make scheduling and editing your notifications even easier.

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Product, Analytics, Industry News

July Workflow Upgrades

Upsight

Our product team has been hard at work developing a number of incremental workflow improvements across the Upsight platform. This month we’re releasing improvements to DataMine, custom dashboards, and advanced metric settings that will empower everyone on your team to gain the insights they need to positively impact your portfolio’s KPIs. Here’s what we’re shipping this month:

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Product, Analytics, Industry News

How A/B Tests Can Be Used to Increase IAP Revenue

Evan FP

For first time publishers, deciding what to charge for your IAPs is often an intuitive decision rather than a rational one. Should the cheapest IAP in your app cost $1.99 or $4.99? Will the drop in conversions ultimately matter against the increase in revenue? Does a higher price necessarily have to result in fewer conversions? Without data, any answers to these questions are strictly hypothetical.

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Product, Marketing