Self-Serve vs. Fully Managed Ad Mediation

Darren Keyes

Most publishers have accepted ads as part of their monetization strategy for their apps. In addition, they’ve come to realize that no single ad network is sufficient to fill all their ad requests, in every country, and deliver the highest value. With that realization, a publisher must decide how best to integrate multiple ad networks into their apps. The choices are somewhat limited. Either a publisher has to integrate ad networks separately and build logic to control which ad network gets called and when, or they use a third-party mediation platform.

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Product, Marketing, Analytics

Rewarded Video Offers: Best Practices

Diana Aquino

When it comes to rewarded video offers, it’s easy to see the benefits. It’s truly a win-win scenario; revenue for you and rewards for your users to enjoy. However, many apps don’t have rewarded offers integrated strategically and miss the full potential of its benefits. Often, reward offer buttons idly sit in shop menus waiting for users to notice them, well not any more!

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Product, Marketing

Case Study: Upsight Ad Mediation Boosts Ad ARPDAU 46%

Diana Aquino

Challenge

A year after its release, Hutch was looking for ways of improving overall revenue in MMX Racing while offloading ad monetization to free up internal resources for game development. They were managing rewarded and non-rewarded ad placements with a variety of ad networks, adjusting their waterfalls based on daily performance, and keeping up with multiple SDK update cycles. When it came time to implement a strict blacklist, Hutch had to manage individual blacklists with every network and confirm they were all being adhered to. As time and resource costs increased, they pursued a new solution.

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Product, Marketing, Analytics

Case Study: ARPDAU Surges 78% by Adding Upsight Rewarded Video

Diana Aquino

Challenge

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Product, Marketing, Analytics

The Art & Science of Ad Optimization

Diana Aquino

Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now.

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Product, Marketing, Analytics, Industry News, Company News

Our Customers Lead the Way

Andy Yang
 
For the last 5 years, our vision has been to offer every important piece of functionality and service that a mobile app developer needs to be successful. The analogy I like to use is a mobile app developer is like a restauranteur and should focus on providing the best ambiance and food for their customers. There is no need to build your own stoves, fridges, and ovens. That's what Upsight is here for. Two years ago, Kontagent and PlayHaven merged to combine the market leaders in mobile analytics (the fridge to store your food) and marketing automation (an oven to cook it) to form Upsight as a big step towards that vision. Today we are pleased to announce that we have made another major leap forward with the acquisition of Fuse Powered and their industry-leading mobile SSP/mediation platform. This is our stove.
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Marketing, Industry News, Company News

5 Things We Learned at Casual Connect

Brian Howell

Casual Connect San Francisco has passed again and it was an excellent event – as always. Spread across three days, it remains one of the essential dates in the calendar for anyone who wants to learn the major trends in the mobile gaming industry and beyond.

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Marketing, Analytics, Industry News, Events

Four interesting new mobile advertising tactics for your app

Laura Perez

 

Mobile advertising is a key part of the app economy.  A report from Business Insider claims that mobile ad spend in the US could reach $42B in 2018, with marketers shifting away from desktop to appeal to the new mobile reality.

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Marketing, Industry News

5 tips for mobile app growth hacking success

Laura Perez

 

Growth hacking. It’s an unusual term and one that can have an elusive definition, but in the world of mobile, a good growth hacker can be the difference between success or failure.

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Marketing

Case Study: WMS Improves User Engagement with Upsight

Brian Howell

WMS Improves Campaign Open Rates by 10x - Directly Increasing User Engagement with Upsight DataMine

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Product, Marketing

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