App publishing veterans have learned that a low conversion rate is the first sign your freemium app is in trouble. It’s one of the most telling KPIs available and should be a top priority for anyone tasked with boosting performance across a digital portfolio.
Did you play with Lego as a kid? I did. I built intricate cities with buildings and skyscrapers, roads and bridges, cars and trucks, restaurants and businesses, and of course, Lego people. I also built intricate suburbs so my Lego people had housing and lifestyle diversity. What I didn’t realize at the age of eight was that I had unknowingly created cohorts for my Lego people and treated them dynamically based on criteria like geography, jobs, and behavior.
Be prepared to be more productive with the following enhancements to your custom dashboard visualizations.
Is your analytics provider delivering on their promise? If you really want to maximize success, review the list of top three features to look for in an analytics provider to see if your solution checks all the boxes.
Publishers can affect drastic change in revenue by taking an active role in the virtual marketing that goes on in their apps. The most resourceful publishers have been able to win over their competitors by applying real-world marketing strategies like sales funnels and promotions in their virtual spaces.
A common thread with push notifications is that there’s a fine line between a helpful reminder and an annoyance. Your app’s push notifications have the potential to register as either. In our experience, many notifications fall short with poor implementation, poorly targeted push campaigns, and the tendency to spam users with irrelevant content. The result, a jaded audience that won’t hesitate to switch you off as soon as you get on their nerves.
That said, there are plenty of users who look forward to hearing from their favorite apps because their publishers have taken the time to learn what their users want and when they want it. We’ve put together a few tips to help make sure your users look forward to hearing from you.
Push notifications have allowed mobile games to foster new levels of engagement with players by staying in touch even when they’re not playing. Their ability to encourage (or even demand) scheduled gameplay helps develop strong relationships between players and their favorite mobile games that few PC or console titles have been able to replicate. We’ve put together a few points to get you more familiar with push notifications and how they help make mobile games unique.
One of this year’s big mobile buzzwords is “Mobile Marketing Automation” or MMA for short (not to be confused with the punching and kicking version). Think of MMA as marketing at the user level, powered by analytics, delivered in real-time, and of course, automated. It’s all about getting the right offer, to the right user, at the right time. Upsight has been active in this space for several years now, and our product has evolved into a powerful platform that delivers on the promise of MMA.
Whether your game is in pre-production, or live, it’s never too late to think about monetization. With a sophisticated user lifecycle management platform like Upsight, you can monetize your app at every stage of the development process. With Upsight, you have full visibility over your users, and numerous ways to take action on them. Here are four ways to leverage Upsight’s platform and increase monetization in your app.