The 6 Keys To Flawless Internal Cross Promotions

David Vaghari

Veteran mobile publishers know internal cross promotion can be an effective way of driving installs and engagement across their portfolios at little to no cost.  For anyone less familiar, internal cross promotions are essentially in-house ad campaigns designed to drive traffic from one first-party digital product to another. Thanks to their unimpeachable ROI ratio, they’ve remained one of the most highly-utilized digital marketing tools in the industry.

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Marketing

4 Creative Ways To Engage Users With In-App Video

Evan FP

Few things let digital publishers address their users more effectively than a well-made video. Whether it’s to promote a new app or address a community, videos pack lots of information into digestible, user-friendly chunks that get noticed. Though they can be more expensive than static ads to produce, video campaigns can be among the highest ROI projects any team undertakes, made more so by the possibilities available to modern digital marketing teams. With the recent release of Upsight’s video campaign tools, we thought we’d share a few creative ways for publishers to use in-app video to engage their users.

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Product, Marketing

Introducing: Video Campaigns

Upsight

The digital world runs on video. Modern users expect premium communications wherever possible and they won’t waste time or attention on anything less. That’s why we’re proud to announce that Upsight customers can now leverage videos in their in-app marketing.

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Product, Marketing

VentureBeat Exclusive: How Brands Are Shaping the Future of Mobile Advertising

Mickey Maher


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Product, Marketing, Industry News

3 Reasons to Remove Your Advertising Blacklist

Evan FP

Mobile user acquisition is more competitive than ever.

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Product, Marketing, Analytics, Industry News

Upsight at Casual Connect

Zach Riegler

Join the Upsight team at Casual Connect in San Francisco, July 18-20.

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Marketing, Events

Upsight at MobileBeat and Casual Connect

Zach Riegler

The Upsight team will be out in full force this July!

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Marketing, Events

How A/B Tests Can Be Used to Increase IAP Revenue

Evan FP

For first time publishers, deciding what to charge for your IAPs is often an intuitive decision rather than a rational one. Should the cheapest IAP in your app cost $1.99 or $4.99? Will the drop in conversions ultimately matter against the increase in revenue? Does a higher price necessarily have to result in fewer conversions? Without data, any answers to these questions are strictly hypothetical.

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Product, Marketing

User Experience A/B Testing

Evan FP

Upsight’s User Experience Management tools let our clients adjust in-app variables directly from the Upsight dashboard. As of our most recent update, these changes can now be tested before rolling them out to your entire user base, thanks to our new user experience A/B testing feature.

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Product, Marketing

Custom Chart Visualizations

Evan FP

It’s no secret: we’re passionate about data visualization. It’s been in our DNA from the very start, and it’s that passion that has motivated us to build the dynamic tools our partners use to succeed. It’s also why we're thrilled to announce a new feature that’s going to make our dashboards more flexible than ever before.

We want to empower our partners to design visually intuitive dashboards tailored for their business, and we know that there are some outstanding visualization libraries out there. That’s why, as of our most recent update, you’re free to create custom chart types that sit alongside your current Upsight charts.

You can access this feature through a new administrative interface where you’re free to create and edit custom chart types, name your creations, add your own icons, code the javascript, and link to external charting libraries. You can even create metadata objects to capture things like color, label names, or integers used as parameters for your code.

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Product, Marketing

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