Industry News Roundup…Hut, Hut, (Mobile) Hike!

Britt Buckingham

football-on-a-field-2000In this week’s mobile industry news roundup, read why mobile was all the buzz during the Super Bowl, how come some companies saw their search rankings lower and what’s behind mobile data traffic growth.

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Industry News

Weekly Industry Roundup...Happy Friday!

Britt Buckingham

drive-in-3In this week’s industry news roundup, discover why you may want to rethink your freemium strategy, what mobile entertainment and the U.S. Box Office have in common, and more.

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Industry News

Weekly Industry Roundup...New Year, New Mobile Strategy

Britt Buckingham

After toasts and new year’s resolutions were made, the mobile industry hit the ground running this week ready to kick-off 2015. In this week’s industry roundup, read exciting predictions for the year, discover new ways for your brand to reach your mobile customer, and check-out the surprising focus at CES.

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Industry News

Industry News Roundup..."Santa’s got a brand new bag"

Britt Buckingham

Elf_Blog_PostIn this week’s mobile industry news roundup, check out how Cyber Monday trends dominated mobile this week, discover a fresh approach to digital advertising and figure out what to get your sister for Christmas.

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Industry News

In-App Purchases: Tips for Turning your Engaged Users into Monetizing Users

Laura Perez

horizontal-mobile-holiday

santa_iphone4s-6606739

“Tis the season of holiday cheer, sharing time with loved ones, and let’s not forget - getting your app into gear for the holiday surge.

It’s only been a few days since Thanksgiving, and we’re already seeing mobile play a significant role in the customer experience this holiday season.

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Marketing, Analytics, Industry News

Weekly Industry Roundup….Gobble, Gobble, Gobble!

Britt Buckingham

Since we know you are busy preparing to eat lots of turkey and seeking out the best shopping deals, we’ve compiled some of the top stories floating around the mobile industry this week. Discover trends in holiday shopping on mobile phones, take a peek at how attached consumers are to their devices, get 5 tips on how to leverage big data in your app, and more.

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Industry News

Weekly Industry News: How Happy Are Your Customers?

Britt Buckingham

As we head into 2015, we are starting to look back and reflect on 2014 and beginning to look forward to the next year. From purchasing your eggnog lattes or mobile games to cheering on your favorite NBA team, the importance of creating an engaging and loyal customer experience on mobile continues to be a huge focus.

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Marketing, Analytics, Industry News

Forrester’s 2015 Mobile Outlook: Don’t Be the Lone Mobile Straggler

Laura Perez

We may have blocked this out of our minds, but it’s funny to think that just a few years ago most business leaders were skeptical about the future of social as a customer engagement outlet.

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Marketing, Analytics, Industry News

Building Personalized Mobile Experiences: Why Contextual Data Matters

Brian Howell

Smartphones are quickly taking center stage in your customers’ lives, generating mountains of data ripe for marketing analysis. Mobile data is a “customer data gold mine” and marketers should leverage this data to create contextual mobile moments that engage your customers, according to a new report from Forrester Research.

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Marketing, Analytics, Industry News

Weekly Industry News Round Up

Britt Buckingham

Holiday campaigns are in full swing this week and creating a strong mobile strategy is a common focus among many of the top retailers. From helping you locate an item in a store to paying for your bill at a restaurant to writing a letter to Santa, this holiday season is all about mobile.

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Marketing, Analytics, Industry News

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