Casual Connect San Francisco has passed again and it was an excellent event – as always. Spread across three days, it remains one of the essential dates in the calendar for anyone who wants to learn the major trends in the mobile gaming industry and beyond.
Mobile advertising is a key part of the app economy. A report from Business Insider claims that mobile ad spend in the US could reach $42B in 2018, with marketers shifting away from desktop to appeal to the new mobile reality.
WWDC, Apple’s flagship software conference, is well underway and the company has delivered its high profile keynote.
But what were the major announcements at the show? And what in particular will affect mobile marketers across the world? Here are our top five takeaways.
WWDC, Apple’s annual conference, will be kicking off next week in the Moscone Center in the heart of San Francisco.
Traditionally the big curtain raiser is Apple’s plans for a major developement to come in the following year.
Apple Watch what you’re doing: why push notification strategy has changed and what you can do about itLaura Perez
A good push notification strategy has been an essential element of mobile marketing for a number of years now. The importance of providing timely and useful notifications to users on their tablets or smartphones has, in some cases, driven app launches up 278%: a key step towards improving retention and monetization.
In this week's mobile industry news roundup, discover how big brands are incorporating mobile into their marketing strategies, find out the easiest way to stay up-to-date on the NFL Draft, learn the 5 biggest push notification pitfalls and more.
The Mobile Marketing Association (MMA) held their Smart Mobile Cross Marketing Effectiveness (SMoX) Roadshow this week in San Francisco to present their new study that's been two years in the making with major brands like MasterCard, The Coca-Cola Company and Walmart. The goal of the study: to assess the value of mobile in the overall marketing mix and to help marketers use mobile more effectively to drive their business goals.
In this week’s industry news roundup, dig deeper into what’s driving app revenue, find out where many Americans get their internet from, and discover how mobile is playing a big role in the NCAA Basketball tournament. Also, we had an April surprise: push notifications for REM sleep!
In this week’s industry news roundup, discover data’s role in March Madness tournament predictions, learn the new approval process for publishing android apps to Google Play and find out how big brands are improving marketing ROI by reallocating spend to mobile.