Four interesting new mobile advertising tactics for your app

Laura Perez

 

Mobile advertising is a key part of the app economy.  A report from Business Insider claims that mobile ad spend in the US could reach $42B in 2018, with marketers shifting away from desktop to appeal to the new mobile reality.

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Marketing, Industry News

Five key mobile marketing takeaways from Apple’s WWDC 2015

Laura Perez

WWDC, Apple’s flagship software conference, is well underway and the company has delivered its high profile keynote.

But what were the major announcements at the show? And what in particular will affect mobile marketers across the world? Here are our top five takeaways.

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Industry News, Events

The rumor mill: 5 things we MIGHT see at Apple’s WWDC

Laura Perez

WWDC, Apple’s annual conference, will be kicking off next week in the Moscone Center in the heart of San Francisco.

Traditionally the big curtain raiser is Apple’s plans for a major developement to come in the following year.

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Industry News, Events

Apple Watch what you’re doing: why push notification strategy has changed and what you can do about it

Laura Perez

A good push notification strategy has been an essential element of mobile marketing for a number of years now. The importance of providing timely and useful notifications to users on their tablets or smartphones has, in some cases, driven app launches up 278%: a key step towards improving retention and monetization.

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Marketing, Industry News

Weekly Industry News Roundup…Happy May Day!

Britt Buckingham

In this week's mobile industry news roundup, discover how big brands are incorporating mobile into their marketing strategies, find out the easiest way to stay up-to-date on the NFL Draft, learn the 5 biggest push notification pitfalls and more.

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Industry News

MMA Study on Cross-Channel Marketing: What Does This Mean for Your Business?

Britt Buckingham

The Mobile Marketing Association (MMA) held their Smart Mobile Cross Marketing Effectiveness (SMoX) Roadshow this week in San Francisco to present their new study that's been two years in the making with major brands like MasterCard, The Coca-Cola Company and Walmart. The goal of the study: to assess the value of mobile in the overall marketing mix and to help marketers use mobile more effectively to drive their business goals.

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Industry News, Events

Weekly Industry News Roundup...Happy 42nd birthday to the mobile phone!

Britt Buckingham

In this week’s industry news roundup, dig deeper into what’s driving app revenue, find out where many Americans get their internet from, and discover how mobile is playing a big role in the NCAA Basketball tournament. Also, we had an April surprise: push notifications for REM sleep!

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Industry News

Weekly Industry News Roundup...March Madness is in the Air

Britt Buckingham

March-Madness-iStock_000035512650Small-1In this week’s industry news roundup, discover data’s role in March Madness tournament predictions, learn the new approval process for publishing android apps to Google Play and find out how big brands are improving marketing ROI by reallocating spend to mobile.

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Industry News

Weekly Industry News Roundup...Spring Forward

Britt Buckingham

In this week’s mobile industry news roundup, read the latest updates about net neutrality, find out where to watch next Apple event and discover this years projected spike in mobile gaming revenues.

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Industry News

Industry News Roundup…Hut, Hut, (Mobile) Hike!

Britt Buckingham

football-on-a-field-2000In this week’s mobile industry news roundup, read why mobile was all the buzz during the Super Bowl, how come some companies saw their search rankings lower and what’s behind mobile data traffic growth.

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Industry News

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