August Product Updates: 5 New Ways to Manage Your Data

Upsight

With the end of summer in sight, we're rolling out a few helpful product updates that will make it even easier to parse your data and customize visualizations to suit your team's needs. Here's what we've been up to.

Read More

Product, Analytics, Industry News

VentureBeat Exclusive: How Brands Are Shaping the Future of Mobile Advertising

Mickey Maher


Read More

Product, Marketing, Industry News

3 Reasons to Remove Your Advertising Blacklist

Evan FP

Mobile user acquisition is more competitive than ever.

Read More

Product, Marketing, Analytics, Industry News

A New Way To Reach Your Users

Evan FP

We’re proud to announce a new way for Upsight partners to reach their user base using Android push notifications. In addition to a few behind-the-scenes optimizations that will make these tools faster and more reliable, these upgrades will help our partners foster greater engagement across their user base. We’ve also made a few usability improvements to make scheduling and editing your notifications even easier.

Read More

Product, Analytics, Industry News

July Workflow Upgrades

Upsight

Our product team has been hard at work developing a number of incremental workflow improvements across the Upsight platform. This month we’re releasing improvements to DataMine, custom dashboards, and advanced metric settings that will empower everyone on your team to gain the insights they need to positively impact your portfolio’s KPIs. Here’s what we’re shipping this month:

Read More

Product, Analytics, Industry News

Upsight Named Top Mobile Ad Mediation Platform and Top Mobile Ad Server

Diana Aquino

We are pleased to announce Upsight has been named to AppIndex’s list of ‘Top Mobile Ad Mediation Platforms’ and MobyAffiliates list of ‘Top Mobile Ad Servers’ along side industry heavyweights MoPub and AdMob.

Read More

Product, Industry News, Company News

Fuse Powered (an Upsight Company) Featured as a Top Mobile Ad Mediation Platform

Diana Aquino

Upsight’s Ad Mediation Platform (formerly AdRally, by Fuse Powered) tops AppIndex’s list of ‘Top Mobile Ad Mediation Platforms in 2016’. Upsight sits alongside prestigious platforms like MoPub and AdMob, as one of the industry’s best mobile ad mediation platforms.

Read More

Product, Industry News, Company News

The Art & Science of Ad Optimization

Diana Aquino

Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now.

Read More

Product, Marketing, Analytics, Industry News, Company News

Our Customers Lead the Way

Andy Yang
 
For the last 5 years, our vision has been to offer every important piece of functionality and service that a mobile app developer needs to be successful. The analogy I like to use is a mobile app developer is like a restauranteur and should focus on providing the best ambiance and food for their customers. There is no need to build your own stoves, fridges, and ovens. That's what Upsight is here for. Two years ago, Kontagent and PlayHaven merged to combine the market leaders in mobile analytics (the fridge to store your food) and marketing automation (an oven to cook it) to form Upsight as a big step towards that vision. Today we are pleased to announce that we have made another major leap forward with the acquisition of Fuse Powered and their industry-leading mobile SSP/mediation platform. This is our stove.
Read More

Marketing, Industry News, Company News

5 Things We Learned at Casual Connect

Brian Howell

Casual Connect San Francisco has passed again and it was an excellent event – as always. Spread across three days, it remains one of the essential dates in the calendar for anyone who wants to learn the major trends in the mobile gaming industry and beyond.

Read More

Marketing, Analytics, Industry News, Events