MMA Study on Cross-Channel Marketing: What Does This Mean for Your Business?

Britt Buckingham

The Mobile Marketing Association (MMA) held their Smart Mobile Cross Marketing Effectiveness (SMoX) Roadshow this week in San Francisco to present their new study that's been two years in the making with major brands like MasterCard, The Coca-Cola Company and Walmart. The goal of the study: to assess the value of mobile in the overall marketing mix and to help marketers use mobile more effectively to drive their business goals.

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Industry News, Events

Video: Location, Location, Location - iBeaconing and Geofencing for the Impulse Buyer

Laura Perez

Over the past month, Apple Pay has put the spotlight on mobile payments. This new form of “express pay” is shaking up the industry, but it’s certainly not the first nor will it be the last technology that encourages brands and customers to change the way they interact.

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Marketing, Events

See You at GDC Next and the App Developers Conference

Britt Buckingham

The Upsight team is headed down to LA for GDC Next and the App Developers Conference next week (November 3-4). We are excited to participate as a sponsor at the show as well as partner again with local meet-up group, MoDev LA, for a mixer. If you’re in the area, we’d love to see you.

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Events

Decoding Mobile Games Industry Consolidation

Laura Perez

At Casual Connect USA taking place in our hometown once again this year, Upsight’s CEO Andy Yang talked about consolidation in the mobile games industry – why this is happening, what actions are being taken, and what this means for the future of the games industry.

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Industry News, Events

On the road to GDC Europe & Gamescom!

Britt Buckingham

GDC Europe (August 11-13) and Gamescom (August 13-17) are just around the corner, and we’re excited to partner with PocketGamer this year to host some great events in Cologne, Germany. If you are in the area, we’d love to see you.

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Events

Upsight at Casual Connect Asia: Benefits of Consolidation in the Mobile Games Industry

Britt Buckingham

We had the pleasure of speaking at Casual Connect Asia in Singapore a few weeks ago – sharing our opinions and insights on how consolidation is impacting the mobile games industry. Shawn Bonham, who leads operations and strategy for APAC out of our Japan office, shed light on recent consolidation trends in the mobile games industry (even our own merger!), and what developers can expect in the next 3-5 years.

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Industry News, Events

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