The Mobile Marketing Association (MMA) held their Smart Mobile Cross Marketing Effectiveness (SMoX) Roadshow this week in San Francisco to present their new study that's been two years in the making with major brands like MasterCard, The Coca-Cola Company and Walmart. The goal of the study: to assess the value of mobile in the overall marketing mix and to help marketers use mobile more effectively to drive their business goals.
Over the past month, Apple Pay has put the spotlight on mobile payments. This new form of “express pay” is shaking up the industry, but it’s certainly not the first nor will it be the last technology that encourages brands and customers to change the way they interact.
The Upsight team is headed down to LA for GDC Next and the App Developers Conference next week (November 3-4). We are excited to participate as a sponsor at the show as well as partner again with local meet-up group, MoDev LA, for a mixer. If you’re in the area, we’d love to see you.
At Casual Connect USA taking place in our hometown once again this year, Upsight’s CEO Andy Yang talked about consolidation in the mobile games industry – why this is happening, what actions are being taken, and what this means for the future of the games industry.
GDC Europe (August 11-13) and Gamescom (August 13-17) are just around the corner, and we’re excited to partner with PocketGamer this year to host some great events in Cologne, Germany. If you are in the area, we’d love to see you.
We had the pleasure of speaking at Casual Connect Asia in Singapore a few weeks ago – sharing our opinions and insights on how consolidation is impacting the mobile games industry. Shawn Bonham, who leads operations and strategy for APAC out of our Japan office, shed light on recent consolidation trends in the mobile games industry (even our own merger!), and what developers can expect in the next 3-5 years.