Launching the Next Generation of Upsight DataMine

Laura Perez

Today we're excited to roll out the next generation of Upsight DataMine. Not only is our new mobile business intelligence platform 2x faster, but we added a number of new capabilities to help data analysts and marketers better connect their data across multiple channels - including mobile, online and real-world. 

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Product, Company News

Upsight Sells Playhaven Ad Network to Science

Andy Yang

We wanted to share the news that Upsight has sold the Playhaven Ad Network to Science Inc.

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Company News

PlayHaven Mobile Ad Network iOS eCPM Climbs 92%

Brian Howell

Upsight owns and operates PlayHaven, a non-incentivized mobile ad network. Thousands of mobile app developers publish PlayHaven Ads in their apps – generating revenue for publishers and high quality app installs for advertisers.

PlayHaven released a new algorithm that resulted in a material, sustained improvement to performance. Global iOS eCPMs are up 92% since February. This has been a broad-based, non-bid related change as the impression to conversion rate has improved 31% as well. Overall, we’re now significantly better at presenting users with advertisements that they find valuable.

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Product, Company News

Introducing Upsight: Peanut Butter and Chocolate

Andy Yang

I love peanut butter. I love chocolate. The only thing I love more than either is the two as a combination. Today, the artist formerly known as Kontagent+PlayHaven, is launching an equally delicious combination for app developers.

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Company News

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