David Vaghari Is Upsight’s Newest Customer Success Manager

Evan FP

We’re welcoming another enterprise tech professional to our team of dedicated customer success managers. David Vaghari joins us from a diverse technical background spanning software, hardware, and everything in between. We sat down with David to learn more about his time in the US military and what he’s looking forward to most about his work at Upsight.

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Company News

Meet Jessica Olhausen - Astronaut Psych Researcher and Our New HR Coordinator

Evan FP

(Game of Thrones season 6 spoilers ahead. You’ve been warned.)

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Company News

Upsight Named Top Mobile Ad Mediation Platform and Top Mobile Ad Server

Diana Aquino

We are pleased to announce Upsight has been named to AppIndex’s list of ‘Top Mobile Ad Mediation Platforms’ and MobyAffiliates list of ‘Top Mobile Ad Servers’ along side industry heavyweights MoPub and AdMob.

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Product, Industry News, Company News

Mobile Growth Summit Roundup

Diana Aquino

Let’s set the scene - the Mobile Growth Summit took place last week in San Francisco and our very own VP Mediation Platform, Darren Keyes, joined the experts on the Ad Mediation Hot Seat to talk about what else, ad mediation. Here are the six hot topics discussed:

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Events, Company News

Fuse Powered (an Upsight Company) Featured as a Top Mobile Ad Mediation Platform

Diana Aquino

Upsight’s Ad Mediation Platform (formerly AdRally, by Fuse Powered) tops AppIndex’s list of ‘Top Mobile Ad Mediation Platforms in 2016’. Upsight sits alongside prestigious platforms like MoPub and AdMob, as one of the industry’s best mobile ad mediation platforms.

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Product, Industry News, Company News

The Art & Science of Ad Optimization

Diana Aquino

Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now.

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Product, Marketing, Analytics, Industry News, Company News

Our Customers Lead the Way

Andy Yang
 
For the last 5 years, our vision has been to offer every important piece of functionality and service that a mobile app developer needs to be successful. The analogy I like to use is a mobile app developer is like a restauranteur and should focus on providing the best ambiance and food for their customers. There is no need to build your own stoves, fridges, and ovens. That's what Upsight is here for. Two years ago, Kontagent and PlayHaven merged to combine the market leaders in mobile analytics (the fridge to store your food) and marketing automation (an oven to cook it) to form Upsight as a big step towards that vision. Today we are pleased to announce that we have made another major leap forward with the acquisition of Fuse Powered and their industry-leading mobile SSP/mediation platform. This is our stove.
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Marketing, Industry News, Company News

Introducing the Radically New Upsight Marketing

Brian Howell

Today, we're excited to roll out the entirely new Upsight Marketing platform. Redesigned from the ground up, the new Upsight Marketing was built to handle the complexity of mobile data and the sophistication of modern mobile marketing strategies. What resulted was a radical simplification of traditional mobile marketing workflows - built to make running data-driven marketing campaigns easier than ever.

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Product, Marketing, Company News

Happy Holidays from Upsight

Upsight

We want to wish our partners, friends and family a very happy holidays and send a huge thank you for your continued support this year.

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Company News

Launching the Next Generation of Upsight DataMine

Laura Perez

Today we're excited to roll out the next generation of Upsight DataMine. Not only is our new mobile business intelligence platform 2x faster, but we added a number of new capabilities to help data analysts and marketers better connect their data across multiple channels - including mobile, online and real-world. 

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Product, Company News