3 Steps for Transforming Your Mobile Marketing Strategy to Increase Engagement

Britt Buckingham

Smartphones continue to change the game. Observing consumers to determine their behaviors and habits will show who they are, what makes them tick, and why they buy what they buy.

Read More

Marketing, Analytics

Forrester’s 2015 Mobile Outlook: Don’t Be the Lone Mobile Straggler

Laura Perez

We may have blocked this out of our minds, but it’s funny to think that just a few years ago most business leaders were skeptical about the future of social as a customer engagement outlet.

Read More

Marketing, Analytics, Industry News

Building Personalized Mobile Experiences: Why Contextual Data Matters

Brian Howell

Smartphones are quickly taking center stage in your customers’ lives, generating mountains of data ripe for marketing analysis. Mobile data is a “customer data gold mine” and marketers should leverage this data to create contextual mobile moments that engage your customers, according to a new report from Forrester Research.

Read More

Marketing, Analytics, Industry News

Weekly Industry News Round Up

Britt Buckingham

Holiday campaigns are in full swing this week and creating a strong mobile strategy is a common focus among many of the top retailers. From helping you locate an item in a store to paying for your bill at a restaurant to writing a letter to Santa, this holiday season is all about mobile.

Read More

Marketing, Analytics, Industry News

Inside Mobile Analytics: What Every Marketer Should Know

Brian Howell

Data is the foundation of good marketing. A recently released Econsultancy report, tells us that 92% of digital marketers know that analytics drive actionable recommendations that make an impact.

Read More

Marketing, Analytics

Don’t Build When You Can Buy: Why DIY Mobile Analytics Platforms Are Bad Investments

Edward Tan

Build or buy? For many, the decision to go in-house or to an outside data analytics provider boils down to simple economics: is it cheaper to build from scratch or buy a platform? A lot of companies opt for the former. After all, any respectable mobile developer already has a team of engineers. Grabbing a few to create a data analytics solution shouldn’t be that hard, right?

Read More

Analytics

Introducing Upsight Geo for Mobile Marketers

Catherine Mylinh

Today, we’re excited to launch Upsight Geo – a new solution to help mobile marketers discover where their users are in the real world and engage them with relevant marketing campaigns.

Read More

Product, Marketing, Analytics

Just Released: All New Upsight Unity Plugin

Laura Perez

When we announced the newly combined Upsight platform at GDC, we released a new, native SDK for our iOS and Android developers. Two months later, our SDK has been integrated into thousands of apps worldwide – helping developers like you harness the power of our integrated analytics and marketing platform.

Read More

Product, Marketing, Analytics

Product Update: Better Segmentation with Custom Dimensions

Brian Howell

When Upsight launched back at GDC, we were excited to unveil our analytics and marketing platform to the mobile developer community. In 3 short months, the Kontagent and PlayHaven teams came together, formed one company, and launched a brand new platform combining both of our products. And we’ve had a great run since the launch – adding thousands of apps since launch. Handling over 500B events per month,

Read More

Product, Analytics

Mobile Analytics: Take Better Control of Data Mine

Laura Perez

Upsight Data Mine is an industry-leading mobile analytics data mining platform. Built on top of Hadoop with a HiveQL interface, Data Mine allows you to query your entire catalog of raw data and get deeper metrics beyond what’s possible in standard mobile analytics dashboards. Available to Upsight Enterprise customers, Data Mine offers some powerful features:

Read More

Product, Analytics

Subscribe To Our Newsletter:

Recent Posts