Smartphones continue to change the game. Observing consumers to determine their behaviors and habits will show who they are, what makes them tick, and why they buy what they buy.
We may have blocked this out of our minds, but it’s funny to think that just a few years ago most business leaders were skeptical about the future of social as a customer engagement outlet.
Smartphones are quickly taking center stage in your customers’ lives, generating mountains of data ripe for marketing analysis. Mobile data is a “customer data gold mine” and marketers should leverage this data to create contextual mobile moments that engage your customers, according to a new report from Forrester Research.
Holiday campaigns are in full swing this week and creating a strong mobile strategy is a common focus among many of the top retailers. From helping you locate an item in a store to paying for your bill at a restaurant to writing a letter to Santa, this holiday season is all about mobile.
Data is the foundation of good marketing. A recently released Econsultancy report, tells us that 92% of digital marketers know that analytics drive actionable recommendations that make an impact.
Build or buy? For many, the decision to go in-house or to an outside data analytics provider boils down to simple economics: is it cheaper to build from scratch or buy a platform? A lot of companies opt for the former. After all, any respectable mobile developer already has a team of engineers. Grabbing a few to create a data analytics solution shouldn’t be that hard, right?
Today, we’re excited to launch Upsight Geo – a new solution to help mobile marketers discover where their users are in the real world and engage them with relevant marketing campaigns.
When we announced the newly combined Upsight platform at GDC, we released a new, native SDK for our iOS and Android developers. Two months later, our SDK has been integrated into thousands of apps worldwide – helping developers like you harness the power of our integrated analytics and marketing platform.
When Upsight launched back at GDC, we were excited to unveil our analytics and marketing platform to the mobile developer community. In 3 short months, the Kontagent and PlayHaven teams came together, formed one company, and launched a brand new platform combining both of our products. And we’ve had a great run since the launch – adding thousands of apps since launch. Handling over 500B events per month,
Upsight Data Mine is an industry-leading mobile analytics data mining platform. Built on top of Hadoop with a HiveQL interface, Data Mine allows you to query your entire catalog of raw data and get deeper metrics beyond what’s possible in standard mobile analytics dashboards. Available to Upsight Enterprise customers, Data Mine offers some powerful features: