Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now.
The expression, “location, location, location”, is usually referenced in real estate, but is just as important when talking about ad placement in mobile apps and games. Ad placement is a key factor in the ad experience. Strategically placed ads can invite users to engage, giving them an optimal gaming experience.
Casual Connect San Francisco has passed again and it was an excellent event – as always. Spread across three days, it remains one of the essential dates in the calendar for anyone who wants to learn the major trends in the mobile gaming industry and beyond.
In the world of mobile applications, the ability to predict a customer’s lifetime value (LTV) is akin to finding the Holy Grail of mobile analytics. Imagine if you knew how much your customers were going to spend in your app over their entire lifetime. It’d be an incredible business advantage, one with uses beyond just being able to accurately forecast your revenue for investors.
At a basic level, cohort analysis is a type of segmentation. The difference is that it’s based on a common characteristic or experience shared by a group of customers within a defined period of time.
“Tis the season of holiday cheer, sharing time with loved ones, and let’s not forget - getting your app into gear for the holiday surge.
It’s only been a few days since Thanksgiving, and we’re already seeing mobile play a significant role in the customer experience this holiday season.
In today’s mobile and tech-savvy world, the term “Big Data” has become all the buzz. This mass collection of data allows us to pull information about users from multiple sources, including web, social, and mobile platforms.
As we head into 2015, we are starting to look back and reflect on 2014 and beginning to look forward to the next year. From purchasing your eggnog lattes or mobile games to cheering on your favorite NBA team, the importance of creating an engaging and loyal customer experience on mobile continues to be a huge focus.
Smartphones continue to change the game. Observing consumers to determine their behaviors and habits will show who they are, what makes them tick, and why they buy what they buy.