Case Study: ARPDAU Surges 78% by Adding Upsight Rewarded Video

Diana Aquino

Challenge

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Product, Marketing, Analytics

The Art & Science of Ad Optimization

Diana Aquino

Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now.

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Product, Marketing, Analytics, Industry News, Company News

The 3 Best Places to Show an Ad

Diana Aquino

The expression, “location, location, location”, is usually referenced in real estate, but is just as important when talking about ad placement in mobile apps and games. Ad placement is a key factor in the ad experience. Strategically placed ads can invite users to engage, giving them an optimal gaming experience.

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Product, Analytics

5 Things We Learned at Casual Connect

Brian Howell

Casual Connect San Francisco has passed again and it was an excellent event – as always. Spread across three days, it remains one of the essential dates in the calendar for anyone who wants to learn the major trends in the mobile gaming industry and beyond.

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Marketing, Analytics, Industry News, Events

The Holy Grail of Mobile Apps: How to Predict Customer LTV

Edward Tan

In the world of mobile applications, the ability to predict a customer’s lifetime value (LTV) is akin to finding the Holy Grail of mobile analytics. Imagine if you knew how much your customers were going to spend in your app over their entire lifetime. It’d be an incredible business advantage, one with uses beyond just being able to accurately forecast your revenue for investors.

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Product, Analytics

Got a Struggling App? Save It with Cohort Analysis

Edward Tan

At a basic level, cohort analysis is a type of segmentation. The difference is that it’s based on a common characteristic or experience shared by a group of customers within a defined period of time.

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Product, Analytics

In-App Purchases: Tips for Turning your Engaged Users into Monetizing Users

Laura Perez

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“Tis the season of holiday cheer, sharing time with loved ones, and let’s not forget - getting your app into gear for the holiday surge.

It’s only been a few days since Thanksgiving, and we’re already seeing mobile play a significant role in the customer experience this holiday season.

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Marketing, Analytics, Industry News

5 Tips for Leveraging Big Data in Your App

Laura Perez

In today’s mobile and tech-savvy world, the term “Big Data” has become all the buzz. This mass collection of data allows us to pull information about users from multiple sources, including web, social, and mobile platforms.

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Analytics

Weekly Industry News: How Happy Are Your Customers?

Britt Buckingham

As we head into 2015, we are starting to look back and reflect on 2014 and beginning to look forward to the next year. From purchasing your eggnog lattes or mobile games to cheering on your favorite NBA team, the importance of creating an engaging and loyal customer experience on mobile continues to be a huge focus.

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Marketing, Analytics, Industry News

3 Steps for Transforming Your Mobile Marketing Strategy to Increase Engagement

Britt Buckingham

Smartphones continue to change the game. Observing consumers to determine their behaviors and habits will show who they are, what makes them tick, and why they buy what they buy.

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Marketing, Analytics