Why A Spy-Hunting Physicist Left Academia To Study User Behavior

Evan FP

After joining Upsight in late September, Nir Amram quietly became one of the most interesting people in the office. A trained physicist, his career history includes everything from military cryptography to experiments with the world’s largest particle accelerator. As the newest member of our customer success team, Nir analyzes quantitative data to identify trends in user behaviour for our enterprise partners. We sat down to talk about why, after nearly 15 years in experimental physics, he decided to study people instead.

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Analytics

August Product Updates: 5 New Ways to Manage Your Data

Upsight

With the end of summer in sight, we're rolling out a few helpful product updates that will make it even easier to parse your data and customize visualizations to suit your team's needs. Here's what we've been up to.

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Product, Analytics, Industry News

3 Reasons to Remove Your Advertising Blacklist

Evan FP

Mobile user acquisition is more competitive than ever.

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Product, Marketing, Analytics, Industry News

A New Way To Reach Your Users

Evan FP

We’re proud to announce a new way for Upsight partners to reach their user base using Android push notifications. In addition to a few behind-the-scenes optimizations that will make these tools faster and more reliable, these upgrades will help our partners foster greater engagement across their user base. We’ve also made a few usability improvements to make scheduling and editing your notifications even easier.

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Product, Analytics, Industry News

July Workflow Upgrades

Upsight

Our product team has been hard at work developing a number of incremental workflow improvements across the Upsight platform. This month we’re releasing improvements to DataMine, custom dashboards, and advanced metric settings that will empower everyone on your team to gain the insights they need to positively impact your portfolio’s KPIs. Here’s what we’re shipping this month:

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Product, Analytics, Industry News

Workflow Improvements to Increase Productivity

Diana Aquino

Be prepared to be more productive with the following enhancements to your custom dashboard visualizations.

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Product, Marketing, Analytics

Top 3 Features to Look for in an Analytics Provider

Diana Aquino

Is your analytics provider delivering on their promise? If you really want to maximize success, review the list of top three features to look for in an analytics provider to see if your solution checks all the boxes.

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Product, Marketing, Analytics

The One-Time Offer

Diana Aquino

Going, going, gone! There’s nothing more appealing to your users than the opportunity to get a must-have item for a great deal. Promoting offers as a ‘one-time only’ deal allows you to price them attractively and give that extra push to persuade a purchase. However, it’s important to remember that these offers tend to lose their charm and become annoying if they repeatedly pop-up for your users, whether they’ve bought them or not. 

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Product, Analytics

Self-Serve vs. Fully Managed Ad Mediation

Darren Keyes

Most publishers have accepted ads as part of their monetization strategy for their apps. In addition, they’ve come to realize that no single ad network is sufficient to fill all their ad requests, in every country, and deliver the highest value. With that realization, a publisher must decide how best to integrate multiple ad networks into their apps. The choices are somewhat limited. Either a publisher has to integrate ad networks separately and build logic to control which ad network gets called and when, or they use a third-party mediation platform.

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Product, Marketing, Analytics

Case Study: Upsight Ad Mediation Boosts Ad ARPDAU 46%

Diana Aquino

Challenge

A year after its release, Hutch was looking for ways of improving overall revenue in MMX Racing while offloading ad monetization to free up internal resources for game development. They were managing rewarded and non-rewarded ad placements with a variety of ad networks, adjusting their waterfalls based on daily performance, and keeping up with multiple SDK update cycles. When it came time to implement a strict blacklist, Hutch had to manage individual blacklists with every network and confirm they were all being adhered to. As time and resource costs increased, they pursued a new solution.

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Product, Marketing, Analytics