The expression, “location, location, location”, is usually referenced in real estate, but is just as important when talking about ad placement in mobile apps and games. Ad placement is a key factor in the ad experience. Strategically placed ads can invite users to engage, giving them an optimal gaming experience.

Every game is different, but there are a few key ad placements that are industry best practices. No matter the genre, the placements we cover in this infographic are proven to perform.