Rewarded Video Offers: Best Practices

March 24, 2016

Diana Aquino

When it comes to rewarded video offers, it’s easy to see the benefits. It’s truly a win-win scenario; revenue for you and rewards for your users to enjoy. However, many apps don’t have rewarded offers integrated strategically and miss the full potential of its benefits. Often, reward offer buttons idly sit in shop menus waiting for users to notice them, well not any more!

Here are four tips to leverage rewarded video offers in your apps and help you earn more revenue!

1. Integrate Rewarded Offers into the Flow of Your App

If you’re showing non-rewarded videos within your app, it’s likely the same milestones are ideal candidates for rewarded offers too. By integrating rewarded offers into the flow of your app, more players will encounter and interact with them. This leads to more users earning rewards, and ultimately gives them a better understanding of why these rewards are valuable.

2. Skip the Ask

We’ve seen many apps feature non-rewarded videos during menu transitions, so why should rewarded videos be treated any differently? Instead of prompting users with a pop-up asking if they’d like to earn free rewards for watching a video, just show the video and reward them anyway. Earning the reward at the end of the video can be an unexpected surprise for users leaving them wanting more. Another bonus, this lets you give premium rewards to users to help them dive deep into level progression.

3. Choosing the Right Reward

When deciding what to give as a reward, there are a few things to consider. Explore the frequency of your rewarded video offer, and learn what users find most enticing. Premium currencies are a solid choice, and so are the ‘hard to obtain’ in-app items.

4. Use Segments to Your Advantage

Target specific user segments in order to increase the frequency of completed rewarded offers, therefore increasing monetization. Use a variety of offer setups across unique user segments to control who can see rewarded video offers, the frequency they see them, and the rewards earned. You may decide that long time users with low spending habits are more willing to engage with rewarded video offers because they understand that premium rewards will ultimately help them progress in the app.

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Rewarded video offers can be an added source of revenue, but be mindful to properly integrate them into your game. Follow these industry best practices, and start earning more revenue today.

For questions, or to get started with rewarded video offers, sign up for an account today. 

In: Product, Marketing

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