VentureBeat Exclusive: How Brands Are Shaping the Future of Mobile Advertising

Mickey Maher


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Product, Marketing, Industry News

3 Reasons to Remove Your Advertising Blacklist

Evan FP

Mobile user acquisition is more competitive than ever.

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Product, Marketing, Analytics, Industry News

Upsight at Casual Connect

Zach Riegler

Join the Upsight team at Casual Connect in San Francisco, July 18-20.

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Marketing, Events

A New Way To Reach Your Users

Evan FP

We’re proud to announce a new way for Upsight partners to reach their user base using Android push notifications. In addition to a few behind-the-scenes optimizations that will make these tools faster and more reliable, these upgrades will help our partners foster greater engagement across their user base. We’ve also made a few usability improvements to make scheduling and editing your notifications even easier.

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Product, Analytics, Industry News

July Workflow Upgrades

Upsight

Our product team has been hard at work developing a number of incremental workflow improvements across the Upsight platform. This month we’re releasing improvements to DataMine, custom dashboards, and advanced metric settings that will empower everyone on your team to gain the insights they need to positively impact your portfolio’s KPIs. Here’s what we’re shipping this month:

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Product, Analytics, Industry News

Upsight at MobileBeat and Casual Connect

Zach Riegler

The Upsight team will be out in full force this July!

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Marketing, Events

How Upsight's Customer Success Managers Add Value To Your Enterprise

Evan FP

We’ve built Upsight to handle the challenges of sophisticated digital enterprises.

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How A/B Tests Can Be Used to Increase IAP Revenue

Evan FP

For first time publishers, deciding what to charge for your IAPs is often an intuitive decision rather than a rational one. Should the cheapest IAP in your app cost $1.99 or $4.99? Will the drop in conversions ultimately matter against the increase in revenue? Does a higher price necessarily have to result in fewer conversions? Without data, any answers to these questions are strictly hypothetical.

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Product, Marketing

User Experience A/B Testing

Evan FP

Upsight’s User Experience Management tools let our clients adjust in-app variables directly from the Upsight dashboard. As of our most recent update, these changes can now be tested before rolling them out to your entire user base, thanks to our new user experience A/B testing feature.

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Product, Marketing

Custom Chart Visualizations

Evan FP

It’s no secret: we’re passionate about data visualization. It’s been in our DNA from the very start, and it’s that passion that has motivated us to build the dynamic tools our partners use to succeed. It’s also why we're thrilled to announce a new feature that’s going to make our dashboards more flexible than ever before.

We want to empower our partners to design visually intuitive dashboards tailored for their business, and we know that there are some outstanding visualization libraries out there. That’s why, as of our most recent update, you’re free to create custom chart types that sit alongside your current Upsight charts.

You can access this feature through a new administrative interface where you’re free to create and edit custom chart types, name your creations, add your own icons, code the javascript, and link to external charting libraries. You can even create metadata objects to capture things like color, label names, or integers used as parameters for your code.

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Product, Marketing

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