Few things let digital publishers address their users more effectively than a well-made video. Whether it’s to promote a new app or address a community, videos pack lots of information into digestible, user-friendly chunks that get noticed. Though they can be more expensive than static ads to produce, video campaigns can be among the highest ROI projects any team undertakes, made more so by the possibilities available to modern digital marketing teams. With the recent release of Upsight’s video campaign tools, we thought we’d share a few creative ways for publishers to use in-app video to engage their users.
We’re welcoming another enterprise tech professional to our team of dedicated customer success managers. David Vaghari joins us from a diverse technical background spanning software, hardware, and everything in between. We sat down with David to learn more about his time in the US military and what he’s looking forward to most about his work at Upsight.
This week we're shipping two new improvements to our marketing tools that improve efficiency for digital marketers and streamline the milestone management process.
We’re always looking for ways to help our partners get more done in a day. To that effect, we’re rolling out three new time-saving features for anyone using Upsight to track their analytics, deliver push notifications, or manage their app settings.
The digital world runs on video. Modern users expect premium communications wherever possible and they won’t waste time or attention on anything less. That’s why we’re proud to announce that Upsight customers can now leverage videos in their in-app marketing.
After joining Upsight in late September, Nir Amram quietly became one of the most interesting people in the office. A trained physicist, his career history includes everything from military cryptography to experiments with the world’s largest particle accelerator. As the newest member of our customer success team, Nir analyzes quantitative data to identify trends in user behaviour for our enterprise partners. We sat down to talk about why, after nearly 15 years in experimental physics, he decided to study people instead.
With the end of summer in sight, we're rolling out a few helpful product updates that will make it even easier to parse your data and customize visualizations to suit your team's needs. Here's what we've been up to.