Introducing Upsight Geo for Mobile Marketers

July 7, 2014

Catherine Mylinh

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Today, we’re excited to launch Upsight Geo – a new solution to help mobile marketers discover where their users are in the real world and engage them with relevant marketing campaigns.

Upsight Geo gives mobile marketers complete control over their location-based marketing campaigns and the power to dynamically:

  • Learn Where Users Interact with an App - Use custom heat maps to identify where users are interacting with an app at important app events.
  • Create Custom Geo-fences: Define precise geographic boundaries that trigger marketing campaigns — they can span from continents down to individual buildings.
  • Target by User Actions and Characteristics- Engage users based on who they are and what they’ve done inside an app.
  • Automate Marketing Campaigns – Schedule follow-up marketing campaigns based on user behavior. Even schedule push notifications to automatically re-engage users with content tailored to them.

Learn more about Upsight Geo and request an invite to the Beta here. For more information on how to create a successful location-based marketing strategy, sign up for our webinar taking place on July 16th.

If you’re in San Francisco, stop by VentureBeat’s MobileBeat conference, July 8-9. We will showcase our newest platform tools and participate in a fireside chat with Upsight customer Grindr.

In: Product, Marketing, Analytics

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