WMS Improves Campaign Open Rates by 10x - Directly Increasing User Engagement with Upsight DataMine
- WMS, a division of Scientific Games Corporation (NASDAQ:SGMS), is a worldwide leader in branded in-game content and electronic casino gaming machines.
- Inspired by extensive market research, WMS combines groundbreaking technologies with engaging games.
- Original content and licensed properties include popular games such as Gold Fish™, Super Jackpot Party™, Spartacus Gladiator of Rome™, and Zeus™.
- WMS required an advanced mobile analytics solution operating at a significant scale to improve analyst insights.
- The business needed to improve app monetization and engagement by testing mobile campaigns.
- WMS deployed Upsight’s DataMine solution to unlock key user segments previously unknown to the company.
- They linked analyst insights to mobile marketing campaigns to target highly valuable user segments.
- Improved marketing campaign open rates by 10x, directly increasing user engagement via improved segmentation.
- WMS improved app monetization and engagement via scalable cross-game analytics and faster analyst insights.