Case Study: WMS Improves User Engagement with Upsight

July 16, 2015

Brian Howell

wms_featuree

WMS Improves Campaign Open Rates by 10x - Directly Increasing User Engagement with Upsight DataMine

COMPANY OVERVIEW:

  • WMS, a division of Scientific Games Corporation (NASDAQ:SGMS), is a worldwide leader in branded in-game content and electronic casino gaming machines.
  • Inspired by extensive market research, WMS combines groundbreaking technologies with engaging games.
  • Original content and licensed properties include popular games such as Gold Fish™, Super Jackpot Party™, Spartacus Gladiator of Rome™, and Zeus™.

CHALLENGES:

  • WMS required an advanced mobile analytics solution operating at a significant scale to improve analyst insights.
  • The business needed to improve app monetization and engagement by testing mobile campaigns.

SOLUTION:

  • WMS deployed Upsight’s DataMine solution to unlock key user segments previously unknown to the company.
  • They linked analyst insights to mobile marketing campaigns to target highly valuable user segments.

BENEFITS:

  • Improved marketing campaign open rates by 10x, directly increasing user engagement via improved segmentation.
  • WMS improved app monetization and engagement via scalable cross-game analytics and faster analyst insights.

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In: Product, Marketing

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