Upsight

Recent Posts

Flexible In-App Messaging Has Arrived

Upsight

Heads up, mobile marketers. Our new flexible in-app messaging tools have unlocked a world of possibilities for you and your team.


We’re thrilled to not only announce a dramatic upgrade to our overall marketing flexibility, but also the release of multiple new turnkey solutions that marketers can leverage in their live service, engagement, and monetization efforts. Combined, these changes represent the latest in our long-term commitment to providing mobile marketing professionals with the most effective tools for building personal, profitable relationships with their customers.

 

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New In Upsight: Push Campaigns

Upsight

We’ve made some powerful improvements to the way push messages are managed and measured in Upsight. Instead of being scheduled and reported as discrete entities, push messages are now organized into campaigns, making it easier to analyze the aggregated performance of multiple messages that share a common goal. We’ve also released a variety of new tools and metrics that empower marketers to build, deploy, and measure more sophisticated push strategies across their portfolio. We’re confident these upgrades will make it even easier to optimize push performance and garner better overall results from all push-related marketing projects. 

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Product

The New & Improved Metric Explorer Has Arrived

Upsight

We’ve made it even easier to quickly surface valuable insights using one of our platform’s most powerful ad hoc data exploration tools: Metric Explorer. Our latest update adds new controls that empower users to quickly reach data-driven conclusions and conduct intuitive comparitive analyses. These upgrades represent the latest in our ongoing mission to provide enterprise marketers and analysts with the tools they need to go from insight to action in a single, comprehensive platform.

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Product

Standard Analytics Customers Can Now Request Attributed LTV

Upsight

Lifetime value, which was formerly a discrete line item in all Upsight service agreements, can now be requested as part of our standard analytics offering. Existing customers interested in taking advantage of this new feature can contact their dedicated CSM to have it added to their dashboards. This exciting change is the result of some hard work from our dedicated team of data scientists and engineers, who have been able to dramatically streamline the LTV calculation process. Furthermore, thanks to Upsight’s flexible metric handling and data visualization capabilities, marketers can measure LTV across any standard dimension including country of origin or attribution source. The result is a graceful, lightweight BI solution that we’re thrilled to be offering to any new or current analytics customers.

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Product, Analytics

New From Upsight: Native Messaging Campaigns

Upsight

The world’s best marketers understand the importance of cohesive brand engagements in their web and mobile products. The ability to unify every aspect of a product under a single, consistent aesthetic is what sets the most memorable brands apart from their competition. Things get challenging, however, when marketers need to tailor delivery of their native web and mobile engagements according to customer behavior.

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Product

Now Available: Enterprise Collaboration

Upsight

Modern enterprises deal with more data than ever before. Beyond simply aggregating, visualizing and analyzing your data, the conversations about it are crucial to gaining understanding and deriving insights. At Upsight, helping you understand your data so you can optimize your marketing and monetization efforts is central to what we do, so we're always looking for ways to make you and your team's life easier. Today, conversations about data are taking place in email, IM, intranets and elsewhere. A common problem with all these conversations is that your discussion winds up on a static snapshot of your data, unable to be explored, not being updated in future days and living in a separate system that doesn't allow you to easily view other metrics.

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Product

2 New Improvements to Upsight's Digital Marketing Tools

Upsight

This week we're shipping two new improvements to our marketing tools that improve efficiency for digital marketers and streamline the milestone management process.

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Product

Introducing: Video Campaigns

Upsight

The digital world runs on video. Modern users expect premium communications wherever possible and they won’t waste time or attention on anything less. That’s why we’re proud to announce that Upsight customers can now leverage videos in their in-app marketing.

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Product, Marketing

August Product Updates: 5 New Ways to Manage Your Data

Upsight

With the end of summer in sight, we're rolling out a few helpful product updates that will make it even easier to parse your data and customize visualizations to suit your team's needs. Here's what we've been up to.

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Product, Analytics, Industry News

July Workflow Upgrades

Upsight

Our product team has been hard at work developing a number of incremental workflow improvements across the Upsight platform. This month we’re releasing improvements to DataMine, custom dashboards, and advanced metric settings that will empower everyone on your team to gain the insights they need to positively impact your portfolio’s KPIs. Here’s what we’re shipping this month:

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Product, Analytics, Industry News

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