Laura Perez

Recent Posts

Forrester’s 2015 Mobile Outlook: Don’t Be the Lone Mobile Straggler

Laura Perez

We may have blocked this out of our minds, but it’s funny to think that just a few years ago most business leaders were skeptical about the future of social as a customer engagement outlet.

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Marketing, Analytics, Industry News

Video: Location, Location, Location - iBeaconing and Geofencing for the Impulse Buyer

Laura Perez

Over the past month, Apple Pay has put the spotlight on mobile payments. This new form of “express pay” is shaking up the industry, but it’s certainly not the first nor will it be the last technology that encourages brands and customers to change the way they interact.

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Marketing, Events

Top trends for using data to improve the mobile customer experience

Laura Perez

These days everyone is using some type of smartphone to make their lives more convenient. So much so, that it's no longer a rare occasion when your grandmother whips out her new iPhone 6 to request an Uber on a Saturday evening. Needless to say, we've come a long way since flip phones...we've even come a long way since mobile-optimized websites.

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Marketing

Infographic: The Science Behind Mobile Gaming Addiction

Laura Perez

What is it about mobile games that make them so hard to put down sometimes? Online Psychology Degrees put together an infographic outlining what makes our favorite games so loveable.

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Industry News

5 Tips to Boost Your Mobile Marketing Strategy

Laura Perez

Throughout the year, we’ve been keeping an eye on the most effective and creative ways to keep users engaged. We compiled five tips companies can user to better leverage the power of mobile to drive engagement and create a better app experience.

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Marketing

Post-Weekend Update: iPhone 6 Beats the 6 Plus; iOS 8 Adoption Reaches 24%

Laura Perez

iOS 8 launched on Wednesday and the iPhone 6 and 6 Plus launched on Friday, and we’ve been monitoring our network to track adoption rates for Apple’s latest sensations.

Last week, we noticed early on that adoption of iOS 8 was tracking much slower than the adoption of iOS 7 the previous year. Perhaps the attention and excitement around the iPhone 6 and 6 Plus halted the typical early adopters from downloading the new software on what will soon be an old phone. Nonetheless, after 5 days we’re seeing iOS 8 slowing gaining momentum with 24% adoption rates across Apple devices, but this is still significantly lower than iOS 7 adoption from last year that was at 64.5% adoption at day 5.

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Industry News

Decoding Mobile Games Industry Consolidation

Laura Perez

At Casual Connect USA taking place in our hometown once again this year, Upsight’s CEO Andy Yang talked about consolidation in the mobile games industry – why this is happening, what actions are being taken, and what this means for the future of the games industry.

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Industry News, Events

Just Released: All New Upsight Unity Plugin

Laura Perez

When we announced the newly combined Upsight platform at GDC, we released a new, native SDK for our iOS and Android developers. Two months later, our SDK has been integrated into thousands of apps worldwide – helping developers like you harness the power of our integrated analytics and marketing platform.

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Product, Marketing, Analytics

Mobile Analytics: Take Better Control of Data Mine

Laura Perez

Upsight Data Mine is an industry-leading mobile analytics data mining platform. Built on top of Hadoop with a HiveQL interface, Data Mine allows you to query your entire catalog of raw data and get deeper metrics beyond what’s possible in standard mobile analytics dashboards. Available to Upsight Enterprise customers, Data Mine offers some powerful features:

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Product, Analytics

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