Laura Perez

Recent Posts

Four interesting new mobile advertising tactics for your app

Laura Perez

 

Mobile advertising is a key part of the app economy.  A report from Business Insider claims that mobile ad spend in the US could reach $42B in 2018, with marketers shifting away from desktop to appeal to the new mobile reality.

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Marketing, Industry News

5 tips for mobile app growth hacking success

Laura Perez

 

Growth hacking. It’s an unusual term and one that can have an elusive definition, but in the world of mobile, a good growth hacker can be the difference between success or failure.

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Marketing

Five key mobile marketing takeaways from Apple’s WWDC 2015

Laura Perez

WWDC, Apple’s flagship software conference, is well underway and the company has delivered its high profile keynote.

But what were the major announcements at the show? And what in particular will affect mobile marketers across the world? Here are our top five takeaways.

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Industry News, Events

The rumor mill: 5 things we MIGHT see at Apple’s WWDC

Laura Perez

WWDC, Apple’s annual conference, will be kicking off next week in the Moscone Center in the heart of San Francisco.

Traditionally the big curtain raiser is Apple’s plans for a major developement to come in the following year.

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Industry News, Events

Apple Watch what you’re doing: why push notification strategy has changed and what you can do about it

Laura Perez

A good push notification strategy has been an essential element of mobile marketing for a number of years now. The importance of providing timely and useful notifications to users on their tablets or smartphones has, in some cases, driven app launches up 278%: a key step towards improving retention and monetization.

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Marketing, Industry News

Target, Schedule and Automate Push Notifications with Upsight

Laura Perez

The theory of “effective frequency” became a standard practice in the mad men era when measuring the effectiveness of TV media buys.

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Product, Marketing

5 Biggest Push Notification Pitfalls and Tips for Avoiding Them

Laura Perez

Many factors come in to play when a user decides whether to opt-in to receive an app’s push notifications. In every case there is one constant: app users want your push notifications to confer some sort of benefit. Whether that benefit is timely access to information, alerts about deals or offers, or updates on social activity in your app, users give your permission because they trust that you will follow through on this implicit promise.

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Marketing

Launching the Next Generation of Upsight DataMine

Laura Perez

Today we're excited to roll out the next generation of Upsight DataMine. Not only is our new mobile business intelligence platform 2x faster, but we added a number of new capabilities to help data analysts and marketers better connect their data across multiple channels - including mobile, online and real-world. 

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Product, Company News

In-App Purchases: Tips for Turning your Engaged Users into Monetizing Users

Laura Perez

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“Tis the season of holiday cheer, sharing time with loved ones, and let’s not forget - getting your app into gear for the holiday surge.

It’s only been a few days since Thanksgiving, and we’re already seeing mobile play a significant role in the customer experience this holiday season.

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Marketing, Analytics, Industry News

5 Tips for Leveraging Big Data in Your App

Laura Perez

In today’s mobile and tech-savvy world, the term “Big Data” has become all the buzz. This mass collection of data allows us to pull information about users from multiple sources, including web, social, and mobile platforms.

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Analytics

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