Diana Aquino

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Debunking the Myth: Rewarded Video and IAP Cannibalization

Diana Aquino

We’ve all heard the rumour – rewarded video cannibalizes IAP revenue.

When it comes to integrating rewarded video ads, many mobile publishers are hesitant for fear of cannibalizing IAP revenue. Despite the fact that top publishers like Supercell have included rewarded video ads as part of their overall monetization strategy, many publishers still fear their players will grind out premium currency through video views – currency that would have otherwise been purchased as an IAP.

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