Diana Aquino

Recent Posts

Mobile Monetization in Four Simple Steps

Diana Aquino

Whether your game is in pre-production, or live, it’s never too late to think about monetization. With a sophisticated user lifecycle management platform like Upsight, you can monetize your app at every stage of the development process. With Upsight, you have full visibility over your users, and numerous ways to take action on them. Here are four ways to leverage Upsight’s platform and increase monetization in your app.

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Product, Marketing

Rewarded Video Offers: Best Practices

Diana Aquino

When it comes to rewarded video offers, it’s easy to see the benefits. It’s truly a win-win scenario; revenue for you and rewards for your users to enjoy. However, many apps don’t have rewarded offers integrated strategically and miss the full potential of its benefits. Often, reward offer buttons idly sit in shop menus waiting for users to notice them, well not any more!

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Product, Marketing

Upsight Named Top Mobile Ad Mediation Platform and Top Mobile Ad Server

Diana Aquino

We are pleased to announce Upsight has been named to AppIndex’s list of ‘Top Mobile Ad Mediation Platforms’ and MobyAffiliates list of ‘Top Mobile Ad Servers’ along side industry heavyweights MoPub and AdMob.

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Product, Industry News, Company News

Case Study: Upsight Ad Mediation Boosts Ad ARPDAU 46%

Diana Aquino

Challenge

A year after its release, Hutch was looking for ways of improving overall revenue in MMX Racing while offloading ad monetization to free up internal resources for game development. They were managing rewarded and non-rewarded ad placements with a variety of ad networks, adjusting their waterfalls based on daily performance, and keeping up with multiple SDK update cycles. When it came time to implement a strict blacklist, Hutch had to manage individual blacklists with every network and confirm they were all being adhered to. As time and resource costs increased, they pursued a new solution.

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Product, Marketing, Analytics

GDC 2016: Get some face time with the Upsight team

Diana Aquino

The countdown to GDC is underway, are you ready? Pack your converse and zip-up hoodie, be prepared for no sleep, and severe liver damage.

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Events

Mobile Growth Summit Roundup

Diana Aquino

Let’s set the scene - the Mobile Growth Summit took place last week in San Francisco and our very own VP Mediation Platform, Darren Keyes, joined the experts on the Ad Mediation Hot Seat to talk about what else, ad mediation. Here are the six hot topics discussed:

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Events, Company News

Fuse Powered (an Upsight Company) Featured as a Top Mobile Ad Mediation Platform

Diana Aquino

Upsight’s Ad Mediation Platform (formerly AdRally, by Fuse Powered) tops AppIndex’s list of ‘Top Mobile Ad Mediation Platforms in 2016’. Upsight sits alongside prestigious platforms like MoPub and AdMob, as one of the industry’s best mobile ad mediation platforms.

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Product, Industry News, Company News

Case Study: ARPDAU Surges 78% by Adding Upsight Rewarded Video

Diana Aquino

Challenge

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Product, Marketing, Analytics

The Art & Science of Ad Optimization

Diana Aquino

Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now.

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Product, Marketing, Analytics, Industry News, Company News

The 3 Best Places to Show an Ad

Diana Aquino

The expression, “location, location, location”, is usually referenced in real estate, but is just as important when talking about ad placement in mobile apps and games. Ad placement is a key factor in the ad experience. Strategically placed ads can invite users to engage, giving them an optimal gaming experience.

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Product, Analytics

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