Diana Aquino

Recent Posts

Life at Upsight

Diana Aquino

Life at Upsight is anything but boring. We live by the motto; “work hard play hard”. You will often see us in back-to-back meetings and rallying together to meet a deadline, but we’re also pros at enjoying a sunny patio day with a few drinks, or learning about speciality coffee or craft beer in the office kitchen.

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Product, Marketing

Diving Deep with User Segmentation

Diana Aquino

Did you play with Lego as a kid? I did. I built intricate cities with buildings and skyscrapers, roads and bridges, cars and trucks, restaurants and businesses, and of course, Lego people. I also built intricate suburbs so my Lego people had housing and lifestyle diversity. What I didn’t realize at the age of eight was that I had unknowingly created cohorts for my Lego people and treated them dynamically based on criteria like geography, jobs, and behavior.

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Product, Marketing

Workflow Improvements to Increase Productivity

Diana Aquino

Be prepared to be more productive with the following enhancements to your custom dashboard visualizations.

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Product, Marketing, Analytics

Maximize Mobile Revenue with a Player Centric Platform

Diana Aquino

In today’s competitive mobile game economy, you need to ensure that each player has the best game experience possible. How can you possibly achieve this? Simple – apply player-centric design across your entire monetization strategy and leverage the power of a player-centric platform.

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Product

Top 3 Features to Look for in an Analytics Provider

Diana Aquino

Is your analytics provider delivering on their promise? If you really want to maximize success, review the list of top three features to look for in an analytics provider to see if your solution checks all the boxes.

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Product, Marketing, Analytics

The ABCs of IAPs: Master the Fundamentals of IAP Offers with 3 Approaches

Diana Aquino

Publishers can affect drastic change in revenue by taking an active role in the virtual marketing that goes on in their apps. The most resourceful publishers have been able to win over their competitors by applying real-world marketing strategies like sales funnels and promotions in their virtual spaces.

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Product, Marketing

The One-Time Offer

Diana Aquino

Going, going, gone! There’s nothing more appealing to your users than the opportunity to get a must-have item for a great deal. Promoting offers as a ‘one-time only’ deal allows you to price them attractively and give that extra push to persuade a purchase. However, it’s important to remember that these offers tend to lose their charm and become annoying if they repeatedly pop-up for your users, whether they’ve bought them or not. 

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Product, Analytics

Mobile Monetization Playbook

Diana Aquino

As the free-to-play space has become increasingly sophisticated, players’ expectations have evolved as a result. In order to succeed in the new game economy, you need to have the right tools and the right strategic playbook tailored specifically for your game. You have to deliver the right offer, to the right player, at the right time in order to maximize revenue.

Upsight is sharing this knowledge with our free Monetization Playbook for Mobile Games. The playbook explains monetization strategies at four crucial game stages and how to take action by leveraging the right tools in order to drive revenue. With 25 pages of tips, best practices, and sample plays, the playbook will help you drive measurable results in no time! 

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Product

An Introduction to Push Notifications For Game Developers

Diana Aquino

Push notifications have allowed mobile games to foster new levels of engagement with players by staying in touch even when they’re not playing. Their ability to encourage (or even demand) scheduled gameplay helps develop strong relationships between players and their favorite mobile games that few PC or console titles have been able to replicate. We’ve put together a few points to get you more familiar with push notifications and how they help make mobile games unique.

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Product, Marketing

Mobile Marketing Automation: Optimize Your Marketing Efforts

Diana Aquino

One of this year’s big mobile buzzwords is “Mobile Marketing Automation” or MMA for short (not to be confused with the punching and kicking version). Think of MMA as marketing at the user level, powered by analytics, delivered in real-time, and of course, automated. It’s all about getting the right offer, to the right user, at the right time. Upsight has been active in this space for several years now, and our product has evolved into a powerful platform that delivers on the promise of MMA.

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Product, Marketing

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