Britt Buckingham

Recent Posts

5 Mobile AB Testing Tips to Increase Conversion

Britt Buckingham

As a marketer, you know that designing a marketing campaign takes careful planning and small changes in your campaign can result in big changes to your conversion rates. However, it can be difficult to know if those changes are impacting your results, good or bad. This is where AB testing becomes invaluable to your mobile marketing strategy.

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Marketing

4 Simple Mobile AB Tests You Should Be Running

Britt Buckingham

So, you’ve decided to take the guessing out of your mobile marketing strategy by running some AB tests, but aren’t sure where to begin? We’ve got you covered. Here are a few AB tests you can start running right now in your app that could result in higher click through and conversion rates, with relatively little effort on your part.

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Marketing

5 Tips to Create Loyal Mobile Users

Britt Buckingham

Mobile has forever changed the way we do business. The customer experience is no longer fostered only with face-to-face communication, e-mails or even with an engaging website. Mobile, and specifically mobile apps, are now at the forefront of customer engagement. Considering consumers check their phones an average of 150 times a day (and for some of us many more) this presents an opportunity to engage with consumers anytime, anywhere and in any context.

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Marketing

Weekly Industry News Roundup…Happy May Day!

Britt Buckingham

In this week's mobile industry news roundup, discover how big brands are incorporating mobile into their marketing strategies, find out the easiest way to stay up-to-date on the NFL Draft, learn the 5 biggest push notification pitfalls and more.

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Industry News

MMA Study on Cross-Channel Marketing: What Does This Mean for Your Business?

Britt Buckingham

The Mobile Marketing Association (MMA) held their Smart Mobile Cross Marketing Effectiveness (SMoX) Roadshow this week in San Francisco to present their new study that's been two years in the making with major brands like MasterCard, The Coca-Cola Company and Walmart. The goal of the study: to assess the value of mobile in the overall marketing mix and to help marketers use mobile more effectively to drive their business goals.

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Industry News, Events

Upsight Push Now Supports Emojis

Britt Buckingham

A picture says a thousand words...which is why we’re excited to announce that Upsight Push now supports emojis. Mobile marketers can communicate with their users through personalized and eye catching push notifications.

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Product, Marketing

Weekly Industry News Roundup...Happy 42nd birthday to the mobile phone!

Britt Buckingham

In this week’s industry news roundup, dig deeper into what’s driving app revenue, find out where many Americans get their internet from, and discover how mobile is playing a big role in the NCAA Basketball tournament. Also, we had an April surprise: push notifications for REM sleep!

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Industry News

5 Eye-Opening Stats that Will Change the Way You Think About Mobile

Britt Buckingham

Did you know that mobile visits account for one-third of the traffic on top eCommerce sites and the current mobile commerce market size is estimated at $40 billion? If your business isn’t optimized for mobile, you’re missing out on a piece of that pie and losing potential customers to other companies that are mobile-ready.

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Marketing

In-App Messaging: Tactics to Improve In-App Purchase Revenue

Britt Buckingham

Now that we’ve explored what in-app messages are and shared some tips to getting starting, we want to dig a little deeper into your mobile marketing strategy. Let’s discuss tactics to help you generate revenue through your in-app messages.

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Marketing

Weekly Industry News Roundup...March Madness is in the Air

Britt Buckingham

March-Madness-iStock_000035512650Small-1In this week’s industry news roundup, discover data’s role in March Madness tournament predictions, learn the new approval process for publishing android apps to Google Play and find out how big brands are improving marketing ROI by reallocating spend to mobile.

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Industry News

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