For the last 5 years, our vision has been to offer every important piece of functionality and service that a mobile app developer needs to be successful. The analogy I like to use is a mobile app developer is like a restauranteur and should focus on providing the best ambiance and food for their customers. There is no need to build your own stoves, fridges, and ovens. That's what Upsight is here for. Two years ago, Kontagent and PlayHaven merged to combine the market leaders in mobile analytics (the fridge to store your food) and marketing automation (an oven to cook it) to form Upsight as a big step towards that vision. Today we are pleased to announce that we have made another major leap forward with the acquisition of Fuse Powered and their industry-leading mobile SSP/mediation platform. This is our stove.
I love peanut butter. I love chocolate. The only thing I love more than either is the two as a combination. Today, the artist formerly known as Kontagent+PlayHaven, is launching an equally delicious combination for app developers.