Case Study: ARPDAU Surges 78% by Adding Upsight Rewarded Video

February 19, 2016

Diana Aquino

Challenge

One of our customers, a leading development studio, wanted to increase overall revenue in one of their hit mobile games. Their objective was to add a secondary revenue stream without compromising the player experience and risking IAP revenue. They ultimately decided to integrate rewarded video into the game play. The development team had limited time and few resources to integrate and manage multiple SDKs, ad waterfalls, and blacklisting.

Action

The studio integrated Upsight’s mediated rewarded video, gaining access to the world’s top mobile ad networks and exchanges, from a single, easy to integrate, SDK. Upsight’s Customer Success team supported the entire integration process with customized ad placement recommendations and integration expertise. The Upsight ad ops team managed all of the “behind the scenes” work like network set-up and applying universal blacklists on the studio’s behalf.

Result

Upsight’s mediated rewarded video solution increased overall ARPDAU 78%, from an average of 2.8 cents to over 5.1 cents. The addition of rewarded video came without any decrease in IAP revenue or overall player retention metrics. Upsight’s mediated rewarded video now generates over 40% of overall revenue in the game with all ad optimization, network management, performance reporting and blacklisting handled by the Upsight team.

 

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Key Takeaways

  • Adding rewarded video increased overall ARPDAU by 78%, without negatively impacting IAP revenue
  • From a single Upsight SDK integration, all the leading rewarded video ad networks and exchanges were mediated without having to integrate additional network SDKs or adaptors
  • Overall ARPDAU increased 2.8 cents to 5.1 cents with the addition of Upsight’s rewarded video
  • Upsight’s rewarded video now generates 44% of overall revenue

Upsight takes all the headaches and hassle out of mediating multiple ad networks and takes care of maximizing ad revenue for you.

Interested in learning more about ad mediation? Read the Art & Science of Ad Optimization here.

In: Product, Marketing, Analytics

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