The 6 Keys To Flawless Internal Cross Promotions

David Vaghari

Veteran mobile publishers know internal cross promotion can be an effective way of driving installs and engagement across their portfolios at little to no cost.  For anyone less familiar, internal cross promotions are essentially in-house ad campaigns designed to drive traffic from one first-party digital product to another. Thanks to their unimpeachable ROI ratio, they’ve remained one of the most highly-utilized digital marketing tools in the industry.

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Marketing

Improved Interactivity, Table Sorting and More

Ghazal Taheri

This week, we’re excited to announce updates across nearly all of our standard dashboard visualization types. These updates focus on increased interactivity, allowing more exploratory analysis and improved readability. They also lay the groundwork for future improvements.

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The 4 MGF 2017 Presentations You Can't Afford To Miss

Evan FP

The Mobile Games Forum events have been a mainstay of the industry for years, and we couldn’t be happier to be sponsoring this year’s London event. We're most excited for the fantastic panels and presentations the organizers have assembled this year. We've scoured the agenda and picked out the 4 presentations you can't afford to sleep through.

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Events

The 5 Presentations We're Looking Forward To Most At Pocket Gamer Connects London

Evan FP

Welcome to 2017! A new year means a new event circuit, and the good folks at Pocket Gamer are getting things started right. On January 16th and 17th, the mobile publishing and development industries will converge on London for an all-star gathering that unites the best and brightest of mobile's indepedendent and enterprise worlds. While we're proud to be sponsors of Pocket Gamer Connects London once again (shoot us an email to schedule a meeting!) we're most looking forward to the fantastic sessions and discussions scheduled for this year. Here's our shortlist of what is absolutely not to be missed:

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Events

4 Creative Ways To Engage Users With In-App Video

Evan FP

Few things let digital publishers address their users more effectively than a well-made video. Whether it’s to promote a new app or address a community, videos pack lots of information into digestible, user-friendly chunks that get noticed. Though they can be more expensive than static ads to produce, video campaigns can be among the highest ROI projects any team undertakes, made more so by the possibilities available to modern digital marketing teams. With the recent release of Upsight’s video campaign tools, we thought we’d share a few creative ways for publishers to use in-app video to engage their users.

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Product, Marketing

David Vaghari Is Upsight’s Newest Customer Success Manager

Evan FP

We’re welcoming another enterprise tech professional to our team of dedicated customer success managers. David Vaghari joins us from a diverse technical background spanning software, hardware, and everything in between. We sat down with David to learn more about his time in the US military and what he’s looking forward to most about his work at Upsight.

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Company News

2 New Improvements to Upsight's Digital Marketing Tools

Upsight

This week we're shipping two new improvements to our marketing tools that improve efficiency for digital marketers and streamline the milestone management process.

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Product

3 New Upsight Features That Will Save You Time Every Day

Evan FP

We’re always looking for ways to help our partners get more done in a day. To that effect, we’re rolling out three new time-saving features for anyone using Upsight to track their analytics, deliver push notifications, or manage their app settings.

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Product

Introducing: Video Campaigns

Upsight

The digital world runs on video. Modern users expect premium communications wherever possible and they won’t waste time or attention on anything less. That’s why we’re proud to announce that Upsight customers can now leverage videos in their in-app marketing.

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Product, Marketing

Meet Jessica Olhausen - Astronaut Psych Researcher and Our New HR Coordinator

Evan FP

(Game of Thrones season 6 spoilers ahead. You’ve been warned.)

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Company News

Why A Spy-Hunting Physicist Left Academia To Study User Behavior

Evan FP

After joining Upsight in late September, Nir Amram quietly became one of the most interesting people in the office. A trained physicist, his career history includes everything from military cryptography to experiments with the world’s largest particle accelerator. As the newest member of our customer success team, Nir analyzes quantitative data to identify trends in user behaviour for our enterprise partners. We sat down to talk about why, after nearly 15 years in experimental physics, he decided to study people instead.

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Analytics

August Product Updates: 5 New Ways to Manage Your Data

Upsight

With the end of summer in sight, we're rolling out a few helpful product updates that will make it even easier to parse your data and customize visualizations to suit your team's needs. Here's what we've been up to.

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Product, Analytics, Industry News

VentureBeat Exclusive: How Brands Are Shaping the Future of Mobile Advertising

Mickey Maher


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Product, Marketing, Industry News

3 Reasons to Remove Your Advertising Blacklist

Evan FP

Mobile user acquisition is more competitive than ever.

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Product, Marketing, Analytics, Industry News

Upsight at Casual Connect

Zach Riegler

Join the Upsight team at Casual Connect in San Francisco, July 18-20.

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Marketing, Events

A New Way To Reach Your Users

Evan FP

We’re proud to announce a new way for Upsight partners to reach their user base using Android push notifications. In addition to a few behind-the-scenes optimizations that will make these tools faster and more reliable, these upgrades will help our partners foster greater engagement across their user base. We’ve also made a few usability improvements to make scheduling and editing your notifications even easier.

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Product, Analytics, Industry News

July Workflow Upgrades

Upsight

Our product team has been hard at work developing a number of incremental workflow improvements across the Upsight platform. This month we’re releasing improvements to DataMine, custom dashboards, and advanced metric settings that will empower everyone on your team to gain the insights they need to positively impact your portfolio’s KPIs. Here’s what we’re shipping this month:

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Product, Analytics, Industry News

Upsight at MobileBeat and Casual Connect

Zach Riegler

The Upsight team will be out in full force this July!

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Marketing, Events

How Upsight's Customer Success Managers Add Value To Your Enterprise

Evan FP

We’ve built Upsight to handle the challenges of sophisticated digital enterprises.

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How A/B Tests Can Be Used to Increase IAP Revenue

Evan FP

For first time publishers, deciding what to charge for your IAPs is often an intuitive decision rather than a rational one. Should the cheapest IAP in your app cost $1.99 or $4.99? Will the drop in conversions ultimately matter against the increase in revenue? Does a higher price necessarily have to result in fewer conversions? Without data, any answers to these questions are strictly hypothetical.

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Product, Marketing

User Experience A/B Testing

Evan FP

Upsight’s User Experience Management tools let our clients adjust in-app variables directly from the Upsight dashboard. As of our most recent update, these changes can now be tested before rolling them out to your entire user base, thanks to our new user experience A/B testing feature.

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Product, Marketing

Custom Chart Visualizations

Evan FP

It’s no secret: we’re passionate about data visualization. It’s been in our DNA from the very start, and it’s that passion that has motivated us to build the dynamic tools our partners use to succeed. It’s also why we're thrilled to announce a new feature that’s going to make our dashboards more flexible than ever before.

We want to empower our partners to design visually intuitive dashboards tailored for their business, and we know that there are some outstanding visualization libraries out there. That’s why, as of our most recent update, you’re free to create custom chart types that sit alongside your current Upsight charts.

You can access this feature through a new administrative interface where you’re free to create and edit custom chart types, name your creations, add your own icons, code the javascript, and link to external charting libraries. You can even create metadata objects to capture things like color, label names, or integers used as parameters for your code.

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Product, Marketing

Measuring the Impact of Ads on User Behavior

Evan FP

For as long as there have been mobile ads, designers and product managers have been critical of their effect on user experience. Chief among their concerns has been a negative impact on retention in the case of interstitials and cannibalization of IAP revenue in the case of rewarded video. There’s been no shortage of arguments both for and against ad-based monetization, with networks themselves investing significant resources into dispelling the myth of a negative correlation between ad impressions and LTV. Recent research has in-fact suggested that ads are how users prefer to pay for their experience.

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Product

Life at Upsight

Diana Aquino

Life at Upsight is anything but boring. We live by the motto; “work hard play hard”. You will often see us in back-to-back meetings and rallying together to meet a deadline, but we’re also pros at enjoying a sunny patio day with a few drinks, or learning about speciality coffee or craft beer in the office kitchen.

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Product, Marketing

Increasing Conversion With User Experience Management

Evan FP

App publishing veterans have learned that a low conversion rate is the first sign your freemium app is in trouble. It’s one of the most telling KPIs available and should be a top priority for anyone tasked with boosting performance across a digital portfolio.

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Product, Marketing

Diving Deep with User Segmentation

Diana Aquino

Did you play with Lego as a kid? I did. I built intricate cities with buildings and skyscrapers, roads and bridges, cars and trucks, restaurants and businesses, and of course, Lego people. I also built intricate suburbs so my Lego people had housing and lifestyle diversity. What I didn’t realize at the age of eight was that I had unknowingly created cohorts for my Lego people and treated them dynamically based on criteria like geography, jobs, and behavior.

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Product, Marketing

Workflow Improvements to Increase Productivity

Diana Aquino

Be prepared to be more productive with the following enhancements to your custom dashboard visualizations.

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Product, Marketing, Analytics

Maximize Mobile Revenue with a Player Centric Platform

Diana Aquino

In today’s competitive mobile game economy, you need to ensure that each player has the best game experience possible. How can you possibly achieve this? Simple – apply player-centric design across your entire monetization strategy and leverage the power of a player-centric platform.

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Product

Top 3 Features to Look for in an Analytics Provider

Diana Aquino

Is your analytics provider delivering on their promise? If you really want to maximize success, review the list of top three features to look for in an analytics provider to see if your solution checks all the boxes.

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Product, Marketing, Analytics

The ABCs of IAPs: Master the Fundamentals of IAP Offers with 3 Approaches

Diana Aquino

Publishers can affect drastic change in revenue by taking an active role in the virtual marketing that goes on in their apps. The most resourceful publishers have been able to win over their competitors by applying real-world marketing strategies like sales funnels and promotions in their virtual spaces.

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Product, Marketing

6 Tips For Effective Push Notifications

Evan FP

A common thread with push notifications is that there’s a fine line between a helpful reminder and an annoyance. Your app’s push notifications have the potential to register as either. In our experience, many notifications fall short with poor implementation, poorly targeted push campaigns, and the tendency to spam users with irrelevant content. The result, a jaded audience that won’t hesitate to switch you off as soon as you get on their nerves.

That said, there are plenty of users who look forward to hearing from their favorite apps because their publishers have taken the time to learn what their users want and when they want it. We’ve put together a few tips to help make sure your users look forward to hearing from you. 

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Product, Marketing

The One-Time Offer

Diana Aquino

Going, going, gone! There’s nothing more appealing to your users than the opportunity to get a must-have item for a great deal. Promoting offers as a ‘one-time only’ deal allows you to price them attractively and give that extra push to persuade a purchase. However, it’s important to remember that these offers tend to lose their charm and become annoying if they repeatedly pop-up for your users, whether they’ve bought them or not. 

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Product, Analytics

Mobile Monetization Playbook

Diana Aquino

As the free-to-play space has become increasingly sophisticated, players’ expectations have evolved as a result. In order to succeed in the new game economy, you need to have the right tools and the right strategic playbook tailored specifically for your game. You have to deliver the right offer, to the right player, at the right time in order to maximize revenue.

Upsight is sharing this knowledge with our free Monetization Playbook for Mobile Games. The playbook explains monetization strategies at four crucial game stages and how to take action by leveraging the right tools in order to drive revenue. With 25 pages of tips, best practices, and sample plays, the playbook will help you drive measurable results in no time! 

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Product

An Introduction to Push Notifications

Diana Aquino

Push notifications have allowed mobile games to foster new levels of engagement with players by staying in touch even when they’re not playing. Their ability to encourage (or even demand) scheduled gameplay helps develop strong relationships between players and their favorite mobile games that few PC or console titles have been able to replicate. We’ve put together a few points to get you more familiar with push notifications and how they help make mobile games unique.

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Product, Marketing

Mobile Marketing Automation: Optimize Your Marketing Efforts

Diana Aquino

One of this year’s big mobile buzzwords is “Mobile Marketing Automation” or MMA for short (not to be confused with the punching and kicking version). Think of MMA as marketing at the user level, powered by analytics, delivered in real-time, and of course, automated. It’s all about getting the right offer, to the right user, at the right time. Upsight has been active in this space for several years now, and our product has evolved into a powerful platform that delivers on the promise of MMA.

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Product, Marketing

Mobile Monetization in Four Simple Steps

Diana Aquino

Whether your game is in pre-production, or live, it’s never too late to think about monetization. With a sophisticated user lifecycle management platform like Upsight, you can monetize your app at every stage of the development process. With Upsight, you have full visibility over your users, and numerous ways to take action on them. Here are four ways to leverage Upsight’s platform and increase monetization in your app.

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Product, Marketing

Self-Serve vs. Fully Managed Ad Mediation

Darren Keyes

Most publishers have accepted ads as part of their monetization strategy for their apps. In addition, they’ve come to realize that no single ad network is sufficient to fill all their ad requests, in every country, and deliver the highest value. With that realization, a publisher must decide how best to integrate multiple ad networks into their apps. The choices are somewhat limited. Either a publisher has to integrate ad networks separately and build logic to control which ad network gets called and when, or they use a third-party mediation platform.

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Product, Marketing, Analytics

Rewarded Video Offers: Best Practices

Diana Aquino

When it comes to rewarded video offers, it’s easy to see the benefits. It’s truly a win-win scenario; revenue for you and rewards for your users to enjoy. However, many apps don’t have rewarded offers integrated strategically and miss the full potential of its benefits. Often, reward offer buttons idly sit in shop menus waiting for users to notice them, well not any more!

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Product, Marketing

Upsight Named Top Mobile Ad Mediation Platform and Top Mobile Ad Server

Diana Aquino

We are pleased to announce Upsight has been named to AppIndex’s list of ‘Top Mobile Ad Mediation Platforms’ and MobyAffiliates list of ‘Top Mobile Ad Servers’ along side industry heavyweights MoPub and AdMob.

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Product, Industry News, Company News

Case Study: Upsight Ad Mediation Boosts Ad ARPDAU 46%

Diana Aquino

Challenge

A year after its release, Hutch was looking for ways of improving overall revenue in MMX Racing while offloading ad monetization to free up internal resources for game development. They were managing rewarded and non-rewarded ad placements with a variety of ad networks, adjusting their waterfalls based on daily performance, and keeping up with multiple SDK update cycles. When it came time to implement a strict blacklist, Hutch had to manage individual blacklists with every network and confirm they were all being adhered to. As time and resource costs increased, they pursued a new solution.

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Product, Marketing, Analytics

GDC 2016: Get some face time with the Upsight team

Diana Aquino

The countdown to GDC is underway, are you ready? Pack your converse and zip-up hoodie, be prepared for no sleep, and severe liver damage.

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Events

As Featured on VentureBeat: "Unbiased mobile ad mediation: The new choice on the block"

Darren Keyes

There’s a lot of choice when it comes to ad mediation platforms to help mobile apps monetize their users through advertising. Of course, the reason and main motivator to use a mediation platform is that it allows app developers to utilize many different ad networks so they can get optimal performance and fill rate, or “yield” from their ad placements. In most cases, a single ad network simply doesn’t have enough ad demand to fill all requests from an app with global traffic.

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Product

Mobile Growth Summit Roundup

Diana Aquino

Let’s set the scene - the Mobile Growth Summit took place last week in San Francisco and our very own VP Mediation Platform, Darren Keyes, joined the experts on the Ad Mediation Hot Seat to talk about what else, ad mediation. Here are the six hot topics discussed:

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Events, Company News

Fuse Powered (an Upsight Company) Featured as a Top Mobile Ad Mediation Platform

Diana Aquino

Upsight’s Ad Mediation Platform (formerly AdRally, by Fuse Powered) tops AppIndex’s list of ‘Top Mobile Ad Mediation Platforms in 2016’. Upsight sits alongside prestigious platforms like MoPub and AdMob, as one of the industry’s best mobile ad mediation platforms.

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Product, Industry News, Company News

Case Study: ARPDAU Surges 78% by Adding Upsight Rewarded Video

Diana Aquino

Challenge

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Product, Marketing, Analytics

The Art & Science of Ad Optimization

Diana Aquino

Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now.

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Product, Marketing, Analytics, Industry News, Company News

The 3 Best Places to Show an Ad

Diana Aquino

The expression, “location, location, location”, is usually referenced in real estate, but is just as important when talking about ad placement in mobile apps and games. Ad placement is a key factor in the ad experience. Strategically placed ads can invite users to engage, giving them an optimal gaming experience.

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Product, Analytics

Debunking the Myth: Rewarded Video and IAP Cannibalization

Diana Aquino

We’ve all heard the rumour – rewarded video cannibalizes IAP revenue.

When it comes to integrating rewarded video ads, many mobile publishers are hesitant for fear of cannibalizing IAP revenue. Despite the fact that top publishers like Supercell have included rewarded video ads as part of their overall monetization strategy, many publishers still fear their players will grind out premium currency through video views – currency that would have otherwise been purchased as an IAP.

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Product

Our Customers Lead the Way

Andy Yang
 
For the last 5 years, our vision has been to offer every important piece of functionality and service that a mobile app developer needs to be successful. The analogy I like to use is a mobile app developer is like a restauranteur and should focus on providing the best ambiance and food for their customers. There is no need to build your own stoves, fridges, and ovens. That's what Upsight is here for. Two years ago, Kontagent and PlayHaven merged to combine the market leaders in mobile analytics (the fridge to store your food) and marketing automation (an oven to cook it) to form Upsight as a big step towards that vision. Today we are pleased to announce that we have made another major leap forward with the acquisition of Fuse Powered and their industry-leading mobile SSP/mediation platform. This is our stove.
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Marketing, Industry News, Company News

5 Things We Learned at Casual Connect

Brian Howell

Casual Connect San Francisco has passed again and it was an excellent event – as always. Spread across three days, it remains one of the essential dates in the calendar for anyone who wants to learn the major trends in the mobile gaming industry and beyond.

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Marketing, Analytics, Industry News, Events

Case Study: OLX Leverages Upsight Analytics to Optimize User Conversion by Nearly 30%

Brian Howell

COMPANY OVERVIEW:

  • Founded in March 2006, OLX is owned by global media and digital company Naspers.
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Product

Four interesting new mobile advertising tactics for your app

Laura Perez

 

Mobile advertising is a key part of the app economy.  A report from Business Insider claims that mobile ad spend in the US could reach $42B in 2018, with marketers shifting away from desktop to appeal to the new mobile reality.

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Marketing, Industry News

5 tips for mobile app growth hacking success

Laura Perez

 

Growth hacking. It’s an unusual term and one that can have an elusive definition, but in the world of mobile, a good growth hacker can be the difference between success or failure.

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Marketing

Case Study: WMS Improves User Engagement with Upsight

Brian Howell

WMS Improves Campaign Open Rates by 10x - Directly Increasing User Engagement with Upsight DataMine

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Product, Marketing

5 Mobile AB Testing Tips to Increase Conversion

Britt Buckingham

As a marketer, you know that designing a marketing campaign takes careful planning and small changes in your campaign can result in big changes to your conversion rates. However, it can be difficult to know if those changes are impacting your results, good or bad. This is where AB testing becomes invaluable to your mobile marketing strategy.

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Marketing

Five key mobile marketing takeaways from Apple’s WWDC 2015

Laura Perez

WWDC, Apple’s flagship software conference, is well underway and the company has delivered its high profile keynote.

But what were the major announcements at the show? And what in particular will affect mobile marketers across the world? Here are our top five takeaways.

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Industry News, Events

The rumor mill: 5 things we MIGHT see at Apple’s WWDC

Laura Perez

WWDC, Apple’s annual conference, will be kicking off next week in the Moscone Center in the heart of San Francisco.

Traditionally the big curtain raiser is Apple’s plans for a major developement to come in the following year.

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Industry News, Events

Apple Watch what you’re doing: why push notification strategy has changed and what you can do about it

Laura Perez

A good push notification strategy has been an essential element of mobile marketing for a number of years now. The importance of providing timely and useful notifications to users on their tablets or smartphones has, in some cases, driven app launches up 278%: a key step towards improving retention and monetization.

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Marketing, Industry News

4 Simple Mobile AB Tests You Should Be Running

Britt Buckingham

So, you’ve decided to take the guessing out of your mobile marketing strategy by running some AB tests, but aren’t sure where to begin? We’ve got you covered. Here are a few AB tests you can start running right now in your app that could result in higher click through and conversion rates, with relatively little effort on your part.

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Marketing

App Store Marketing – Top Tips to Make your App Assets Shine

Brian Howell

haystack

App store marketing has just gotten turbo charged. The news that Apple Analytics and Google Play A/B testing are on the way means that you will finally be able to see how effective your app store marketing assets are at pushing downloads for your app.

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Marketing

5 Tips to Create Loyal Mobile Users

Britt Buckingham

Mobile has forever changed the way we do business. The customer experience is no longer fostered only with face-to-face communication, e-mails or even with an engaging website. Mobile, and specifically mobile apps, are now at the forefront of customer engagement. Considering consumers check their phones an average of 150 times a day (and for some of us many more) this presents an opportunity to engage with consumers anytime, anywhere and in any context.

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Marketing

Weekly Industry News Roundup…Happy May Day!

Britt Buckingham

In this week's mobile industry news roundup, discover how big brands are incorporating mobile into their marketing strategies, find out the easiest way to stay up-to-date on the NFL Draft, learn the 5 biggest push notification pitfalls and more.

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Industry News

MMA Study on Cross-Channel Marketing: What Does This Mean for Your Business?

Britt Buckingham

The Mobile Marketing Association (MMA) held their Smart Mobile Cross Marketing Effectiveness (SMoX) Roadshow this week in San Francisco to present their new study that's been two years in the making with major brands like MasterCard, The Coca-Cola Company and Walmart. The goal of the study: to assess the value of mobile in the overall marketing mix and to help marketers use mobile more effectively to drive their business goals.

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Industry News, Events

Target, Schedule and Automate Push Notifications with Upsight

Laura Perez

The theory of “effective frequency” became a standard practice in the mad men era when measuring the effectiveness of TV media buys.

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Product, Marketing

Upsight Push Now Supports Emojis

Britt Buckingham

A picture says a thousand words...which is why we’re excited to announce that Upsight Push now supports emojis. Mobile marketers can communicate with their users through personalized and eye catching push notifications.

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Product, Marketing

5 Biggest Push Notification Pitfalls and Tips for Avoiding Them

Laura Perez

Many factors come in to play when a user decides whether to opt-in to receive an app’s push notifications. In every case there is one constant: app users want your push notifications to confer some sort of benefit. Whether that benefit is timely access to information, alerts about deals or offers, or updates on social activity in your app, users give your permission because they trust that you will follow through on this implicit promise.

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Marketing

Weekly Industry News Roundup...Happy 42nd birthday to the mobile phone!

Britt Buckingham

In this week’s industry news roundup, dig deeper into what’s driving app revenue, find out where many Americans get their internet from, and discover how mobile is playing a big role in the NCAA Basketball tournament. Also, we had an April surprise: push notifications for REM sleep!

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Industry News

5 Eye-Opening Stats that Will Change the Way You Think About Mobile

Britt Buckingham

Did you know that mobile visits account for one-third of the traffic on top eCommerce sites and the current mobile commerce market size is estimated at $40 billion? If your business isn’t optimized for mobile, you’re missing out on a piece of that pie and losing potential customers to other companies that are mobile-ready.

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Marketing

In-App Messaging: Tactics to Improve In-App Purchase Revenue

Britt Buckingham

Now that we’ve explored what in-app messages are and shared some tips to getting starting, we want to dig a little deeper into your mobile marketing strategy. Let’s discuss tactics to help you generate revenue through your in-app messages.

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Marketing

Weekly Industry News Roundup...March Madness is in the Air

Britt Buckingham

March-Madness-iStock_000035512650Small-1In this week’s industry news roundup, discover data’s role in March Madness tournament predictions, learn the new approval process for publishing android apps to Google Play and find out how big brands are improving marketing ROI by reallocating spend to mobile.

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Industry News

7 Steps to Running Effective A/B Tests

Ofer Shai

As a mobile marketer, we’re sure you are always looking for new ways to create fresh campaigns to increase your user base and ultimately drive more revenue. A/B testing is a great way to take small risks with your marketing campaigns, learn what resonates with your users and produces the highest conversion rates.

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Product, Marketing

Weekly Industry News Roundup...Spring Forward

Britt Buckingham

In this week’s mobile industry news roundup, read the latest updates about net neutrality, find out where to watch next Apple event and discover this years projected spike in mobile gaming revenues.

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Industry News

Introducing the Radically New Upsight Marketing

Brian Howell

Today, we're excited to roll out the entirely new Upsight Marketing platform. Redesigned from the ground up, the new Upsight Marketing was built to handle the complexity of mobile data and the sophistication of modern mobile marketing strategies. What resulted was a radical simplification of traditional mobile marketing workflows - built to make running data-driven marketing campaigns easier than ever.

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Product, Marketing, Company News

Industry News Roundup…Hut, Hut, (Mobile) Hike!

Britt Buckingham

football-on-a-field-2000In this week’s mobile industry news roundup, read why mobile was all the buzz during the Super Bowl, how come some companies saw their search rankings lower and what’s behind mobile data traffic growth.

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Industry News

In-App Messages: What & Why?

Brian Howell

health-appsPeople clearly love mobile apps. According to Nielsen, Americans age 18 and up spend over 43 hours per month in the apps on their phones, with the the vast majority of time spent in fewer than 10 apps. So, as a mobile marketer, what are some tactics that you can employ to keep customers using your app?

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Marketing

Weekly Industry Roundup...Happy Friday!

Britt Buckingham

drive-in-3In this week’s industry news roundup, discover why you may want to rethink your freemium strategy, what mobile entertainment and the U.S. Box Office have in common, and more.

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Industry News

5 Reasons you Must Optimize for Mobile

Britt Buckingham

computers

When was the last time you went to a website on your phone and it was so difficult to see or loaded so slowly that you became impatient and left? It happens all of the time and you don’t want to be the business left behind by your mobile-focused customers.

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Marketing

Weekly Industry Roundup...New Year, New Mobile Strategy

Britt Buckingham

After toasts and new year’s resolutions were made, the mobile industry hit the ground running this week ready to kick-off 2015. In this week’s industry roundup, read exciting predictions for the year, discover new ways for your brand to reach your mobile customer, and check-out the surprising focus at CES.

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Industry News

Happy Holidays from Upsight

Upsight

We want to wish our partners, friends and family a very happy holidays and send a huge thank you for your continued support this year.

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Company News

The Holy Grail of Mobile Apps: How to Predict Customer LTV

Edward Tan

In the world of mobile applications, the ability to predict a customer’s lifetime value (LTV) is akin to finding the Holy Grail of mobile analytics. Imagine if you knew how much your customers were going to spend in your app over their entire lifetime. It’d be an incredible business advantage, one with uses beyond just being able to accurately forecast your revenue for investors.

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Product, Analytics

Industry News Roundup..."Santa’s got a brand new bag"

Britt Buckingham

Elf_Blog_PostIn this week’s mobile industry news roundup, check out how Cyber Monday trends dominated mobile this week, discover a fresh approach to digital advertising and figure out what to get your sister for Christmas.

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Industry News

Launching the Next Generation of Upsight DataMine

Laura Perez

Today we're excited to roll out the next generation of Upsight DataMine. Not only is our new mobile business intelligence platform 2x faster, but we added a number of new capabilities to help data analysts and marketers better connect their data across multiple channels - including mobile, online and real-world. 

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Product, Company News

Got a Struggling App? Save It with Cohort Analysis

Edward Tan

At a basic level, cohort analysis is a type of segmentation. The difference is that it’s based on a common characteristic or experience shared by a group of customers within a defined period of time.

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Product, Analytics

In-App Purchases: Tips for Turning your Engaged Users into Monetizing Users

Laura Perez

horizontal-mobile-holiday

santa_iphone4s-6606739

“Tis the season of holiday cheer, sharing time with loved ones, and let’s not forget - getting your app into gear for the holiday surge.

It’s only been a few days since Thanksgiving, and we’re already seeing mobile play a significant role in the customer experience this holiday season.

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Marketing, Analytics, Industry News

Weekly Industry Roundup….Gobble, Gobble, Gobble!

Britt Buckingham

Since we know you are busy preparing to eat lots of turkey and seeking out the best shopping deals, we’ve compiled some of the top stories floating around the mobile industry this week. Discover trends in holiday shopping on mobile phones, take a peek at how attached consumers are to their devices, get 5 tips on how to leverage big data in your app, and more.

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Industry News

Using Push Notifications to Create a Killer Mobile Engagement Strategy

Brian Howell

Staying ahead of today’s savvy mobile users and keeping them engaged in your app is a top challenge for mobile marketers and developers. Not only is it getting more expensive to acquire users, it’s getting difficult to keep their attention when they have so many alternative options.

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Product, Marketing

5 Tips for Leveraging Big Data in Your App

Laura Perez

In today’s mobile and tech-savvy world, the term “Big Data” has become all the buzz. This mass collection of data allows us to pull information about users from multiple sources, including web, social, and mobile platforms.

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Analytics

Weekly Industry News: How Happy Are Your Customers?

Britt Buckingham

As we head into 2015, we are starting to look back and reflect on 2014 and beginning to look forward to the next year. From purchasing your eggnog lattes or mobile games to cheering on your favorite NBA team, the importance of creating an engaging and loyal customer experience on mobile continues to be a huge focus.

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Marketing, Analytics, Industry News

3 Steps for Transforming Your Mobile Marketing Strategy to Increase Engagement

Britt Buckingham

Smartphones continue to change the game. Observing consumers to determine their behaviors and habits will show who they are, what makes them tick, and why they buy what they buy.

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Marketing, Analytics

Forrester’s 2015 Mobile Outlook: Don’t Be the Lone Mobile Straggler

Laura Perez

We may have blocked this out of our minds, but it’s funny to think that just a few years ago most business leaders were skeptical about the future of social as a customer engagement outlet.

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Marketing, Analytics, Industry News

Building Personalized Mobile Experiences: Why Contextual Data Matters

Brian Howell

Smartphones are quickly taking center stage in your customers’ lives, generating mountains of data ripe for marketing analysis. Mobile data is a “customer data gold mine” and marketers should leverage this data to create contextual mobile moments that engage your customers, according to a new report from Forrester Research.

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Marketing, Analytics, Industry News

Weekly Industry News Round Up

Britt Buckingham

Holiday campaigns are in full swing this week and creating a strong mobile strategy is a common focus among many of the top retailers. From helping you locate an item in a store to paying for your bill at a restaurant to writing a letter to Santa, this holiday season is all about mobile.

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Marketing, Analytics, Industry News

Video: Location, Location, Location - iBeaconing and Geofencing for the Impulse Buyer

Laura Perez

Over the past month, Apple Pay has put the spotlight on mobile payments. This new form of “express pay” is shaking up the industry, but it’s certainly not the first nor will it be the last technology that encourages brands and customers to change the way they interact.

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Marketing, Events

Top trends for using data to improve the mobile customer experience

Laura Perez

These days everyone is using some type of smartphone to make their lives more convenient. So much so, that it's no longer a rare occasion when your grandmother whips out her new iPhone 6 to request an Uber on a Saturday evening. Needless to say, we've come a long way since flip phones...we've even come a long way since mobile-optimized websites.

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Marketing

Weekly Industry News Roundup

Britt Buckingham

Happy Halloween! From brands embarking on mobile to ApplePay and iOS 8 adoption rates, check out what's going on in the mobile industry this week.

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Industry News

Infographic: The Science Behind Mobile Gaming Addiction

Laura Perez

What is it about mobile games that make them so hard to put down sometimes? Online Psychology Degrees put together an infographic outlining what makes our favorite games so loveable.

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Industry News

Inside Mobile Analytics: What Every Marketer Should Know

Brian Howell

Data is the foundation of good marketing. A recently released Econsultancy report, tells us that 92% of digital marketers know that analytics drive actionable recommendations that make an impact.

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Marketing, Analytics

See You at GDC Next and the App Developers Conference

Britt Buckingham

The Upsight team is headed down to LA for GDC Next and the App Developers Conference next week (November 3-4). We are excited to participate as a sponsor at the show as well as partner again with local meet-up group, MoDev LA, for a mixer. If you’re in the area, we’d love to see you.

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Events

Don’t Build When You Can Buy: Why DIY Mobile Analytics Platforms Are Bad Investments

Edward Tan

Build or buy? For many, the decision to go in-house or to an outside data analytics provider boils down to simple economics: is it cheaper to build from scratch or buy a platform? A lot of companies opt for the former. After all, any respectable mobile developer already has a team of engineers. Grabbing a few to create a data analytics solution shouldn’t be that hard, right?

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Analytics

5 Tips to Boost Your Mobile Marketing Strategy

Laura Perez

Throughout the year, we’ve been keeping an eye on the most effective and creative ways to keep users engaged. We compiled five tips companies can user to better leverage the power of mobile to drive engagement and create a better app experience.

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Marketing

Upsight Sells Playhaven Ad Network to Science

Andy Yang

We wanted to share the news that Upsight has sold the Playhaven Ad Network to Science Inc.

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Company News

Post-Weekend Update: iPhone 6 Beats the 6 Plus; iOS 8 Adoption Reaches 24%

Laura Perez

iOS 8 launched on Wednesday and the iPhone 6 and 6 Plus launched on Friday, and we’ve been monitoring our network to track adoption rates for Apple’s latest sensations.

Last week, we noticed early on that adoption of iOS 8 was tracking much slower than the adoption of iOS 7 the previous year. Perhaps the attention and excitement around the iPhone 6 and 6 Plus halted the typical early adopters from downloading the new software on what will soon be an old phone. Nonetheless, after 5 days we’re seeing iOS 8 slowing gaining momentum with 24% adoption rates across Apple devices, but this is still significantly lower than iOS 7 adoption from last year that was at 64.5% adoption at day 5.

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Industry News

Decoding Mobile Games Industry Consolidation

Laura Perez

At Casual Connect USA taking place in our hometown once again this year, Upsight’s CEO Andy Yang talked about consolidation in the mobile games industry – why this is happening, what actions are being taken, and what this means for the future of the games industry.

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Industry News, Events

On the road to GDC Europe & Gamescom!

Britt Buckingham

GDC Europe (August 11-13) and Gamescom (August 13-17) are just around the corner, and we’re excited to partner with PocketGamer this year to host some great events in Cologne, Germany. If you are in the area, we’d love to see you.

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Events

Introducing Upsight Geo for Mobile Marketers

Catherine Mylinh

Today, we’re excited to launch Upsight Geo – a new solution to help mobile marketers discover where their users are in the real world and engage them with relevant marketing campaigns.

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Product, Marketing, Analytics

PlayHaven Mobile Ad Network iOS eCPM Climbs 92%

Brian Howell

Upsight owns and operates PlayHaven, a non-incentivized mobile ad network. Thousands of mobile app developers publish PlayHaven Ads in their apps – generating revenue for publishers and high quality app installs for advertisers.

PlayHaven released a new algorithm that resulted in a material, sustained improvement to performance. Global iOS eCPMs are up 92% since February. This has been a broad-based, non-bid related change as the impression to conversion rate has improved 31% as well. Overall, we’re now significantly better at presenting users with advertisements that they find valuable.

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Product, Company News

Upsight at Casual Connect Asia: Benefits of Consolidation in the Mobile Games Industry

Britt Buckingham

We had the pleasure of speaking at Casual Connect Asia in Singapore a few weeks ago – sharing our opinions and insights on how consolidation is impacting the mobile games industry. Shawn Bonham, who leads operations and strategy for APAC out of our Japan office, shed light on recent consolidation trends in the mobile games industry (even our own merger!), and what developers can expect in the next 3-5 years.

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Industry News, Events

Just Released: All New Upsight Unity Plugin

Laura Perez

When we announced the newly combined Upsight platform at GDC, we released a new, native SDK for our iOS and Android developers. Two months later, our SDK has been integrated into thousands of apps worldwide – helping developers like you harness the power of our integrated analytics and marketing platform.

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Product, Marketing, Analytics

Product Update: Better Segmentation with Custom Dimensions

Brian Howell

When Upsight launched back at GDC, we were excited to unveil our analytics and marketing platform to the mobile developer community. In 3 short months, the Kontagent and PlayHaven teams came together, formed one company, and launched a brand new platform combining both of our products. And we’ve had a great run since the launch – adding thousands of apps since launch. Handling over 500B events per month,

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Product, Analytics

Mobile Analytics: Take Better Control of Data Mine

Laura Perez

Upsight Data Mine is an industry-leading mobile analytics data mining platform. Built on top of Hadoop with a HiveQL interface, Data Mine allows you to query your entire catalog of raw data and get deeper metrics beyond what’s possible in standard mobile analytics dashboards. Available to Upsight Enterprise customers, Data Mine offers some powerful features:

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Product, Analytics

Introducing Upsight: Peanut Butter and Chocolate

Andy Yang

I love peanut butter. I love chocolate. The only thing I love more than either is the two as a combination. Today, the artist formerly known as Kontagent+PlayHaven, is launching an equally delicious combination for app developers.

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Company News

Breaking Down Candy Crush’s Formula for Success

Upsight

Candy Crush Saga has taken Facebook and mobile by storm, earning a permanent spot on smartphones, tablets and desktops around the world. But what really has the industry in a tizzy is that the game has only been out for about five months.

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Marketing