5 Reasons you Must Optimize for Mobile

January 14, 2015

Britt Buckingham

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When was the last time you went to a website on your phone and it was so difficult to see or loaded so slowly that you became impatient and left? It happens all of the time and you don’t want to be the business left behind by your mobile-focused customers.

Forrester estimates less than 4% of businesses are ready to take advantage of the full opportunity presented by mobile. If your business isn’t optimized for mobile, you are losing potential customers to other companies that are mobile-ready. The start of the new year is the perfect time to transform your marketing strategy and embrace mobile.  

Here are 5 reasons why it’s important to optimize your marketing experience for mobile:

  1. Customer experience. More than 60% of people will have stronger opinions of brands that offer strong mobile experiences and 90% of people report moving between devices to accomplish a task. Being optimized for mobile offers your customer a consistent experience -- fostering trust and reliability that will draw them back next time.
  2. Low patience. Almost 60% of mobile users will abandon your site if they have to wait 3 seconds for it to load. Consumers expect to get anything they need immediately, so they will quickly skip to the next app or site if they haven’t had the experience they desire. Slow load times, clunky layouts, large images, and/or small fonts are all bound to make any consumer want to head for the digital door.
  3. Blind navigation. When a customer has to swipe around a website on their phone, important information can be easily skipped over and lost. Having a mobile optimized site where pertinent information is front and center and easily digestible will lead to lower risk of losing your customer to your competitors.
  4. Increased trafficcomScore reported that smartphones and tablets combined now account for 60% percent of all online traffic. The future is mobile and websites that aren't usable on mobile devices will see their search rank suffer for it.
  5. Higher conversion. Customers feel more comfortable discovering and buying new products if they can quickly research an item on their mobile device. A study by the Consumer Electronics Association reports 58% of shoppers prefer to look up information on their phone instead of talking to a salesperson. Whether physically in store or shopping via a website or app, consumers are more likely to make a purchase when they have real time information at their fingertips.

Don’t limit yourself to engaging with consumers at home or in the store. Mobile devices allow you to engage with customers anywhere, anytime. Take the leap and become a mobile optimized business. It pays off.


winningstrat_feature_01-1  To jumpstart your mobile marketing strategy, download our whitepaper 4 Steps to Create a Winning Mobile Launch Strategy.

In: Marketing

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