As the provider of the world's most comprehensive user lifecycle management platform, Upsight has always made privacy and data protection a top priority. As we prepare for the effective date of General Data Protection Regulation (GDPR), we’re confident that we’ll continue to maintain the highest levels of trust among our clients and their millions of users.
Casual Connect 2018 has come to a close. This year’s conference kicked off in Anaheim and was packed with sessions for both industry newcomers and veterans alike. But for those who couldn’t make it out to all the talks, we'll be here all week to give you the highlights.
Here are some key insights from the day:
Heads up, mobile marketers. Our new flexible in-app messaging tools have unlocked a world of possibilities for you and your team.
We’re thrilled to not only announce a dramatic upgrade to our overall marketing flexibility, but also the release of multiple new turnkey solutions that marketers can leverage in their live service, engagement, and monetization efforts. Combined, these changes represent the latest in our long-term commitment to providing mobile marketing professionals with the most effective tools for building personal, profitable relationships with their customers.
We’ve made some powerful improvements to the way push messages are managed and measured in Upsight. Instead of being scheduled and reported as discrete entities, push messages are now organized into campaigns, making it easier to analyze the aggregated performance of multiple messages that share a common goal. We’ve also released a variety of new tools and metrics that empower marketers to build, deploy, and measure more sophisticated push strategies across their portfolio. We’re confident these upgrades will make it even easier to optimize push performance and garner better overall results from all push-related marketing projects.
We’ve made it even easier to quickly surface valuable insights using one of our platform’s most powerful ad hoc data exploration tools: Metric Explorer. Our latest update adds new controls that empower users to quickly reach data-driven conclusions and conduct intuitive comparitive analyses. These upgrades represent the latest in our ongoing mission to provide enterprise marketers and analysts with the tools they need to go from insight to action in a single, comprehensive platform.
Lifetime value, which was formerly a discrete line item in all Upsight service agreements, can now be requested as part of our standard analytics offering. Existing customers interested in taking advantage of this new feature can contact their dedicated CSM to have it added to their dashboards. This exciting change is the result of some hard work from our dedicated team of data scientists and engineers, who have been able to dramatically streamline the LTV calculation process. Furthermore, thanks to Upsight’s flexible metric handling and data visualization capabilities, marketers can measure LTV across any standard dimension including country of origin or attribution source. The result is a graceful, lightweight BI solution that we’re thrilled to be offering to any new or current analytics customers.
The world’s best marketers understand the importance of cohesive brand engagements in their web and mobile products. The ability to unify every aspect of a product under a single, consistent aesthetic is what sets the most memorable brands apart from their competition. Things get challenging, however, when marketers need to tailor delivery of their native web and mobile engagements according to customer behavior.
Modern enterprises deal with more data than ever before. Beyond simply aggregating, visualizing and analyzing your data, the conversations about it are crucial to gaining understanding and deriving insights. At Upsight, helping you understand your data so you can optimize your marketing and monetization efforts is central to what we do, so we're always looking for ways to make you and your team's life easier. Today, conversations about data are taking place in email, IM, intranets and elsewhere. A common problem with all these conversations is that your discussion winds up on a static snapshot of your data, unable to be explored, not being updated in future days and living in a separate system that doesn't allow you to easily view other metrics.
Veteran mobile publishers know internal cross promotion can be an effective way of driving installs and engagement across their portfolios at little to no cost. For anyone less familiar, internal cross promotions are essentially in-house ad campaigns designed to drive traffic from one first-party digital product to another. Thanks to their unimpeachable ROI ratio, they’ve remained one of the most highly-utilized digital marketing tools in the industry.
This week, we’re excited to announce updates across nearly all of our standard dashboard visualization types. These updates focus on increased interactivity, allowing more exploratory analysis and improved readability. They also lay the groundwork for future improvements.